b'GIANT VIEWSHIGHLIGHTSWere going to define our values and what we want toWe realize the on-going research and discovery that stand for in the future. has been done to help us better understand plant Right now, we want that to begenetics is important to convey to the consumer and centered around the customer,to the influencers that are out there in the food world as well being purpose driven,today, so that they understand and can communicate collaborative, risk taking andto their audiences.able to make agile decisions.Andy LaVigne Leticia GonalvesIndependent means that our independent family ownership enables independent decision making. That allows us to have a customer first mindset as we manage the business. It allows us to be in the field and have conversations with the grower and understand their needs. Then, when were not meeting those needs, we know where to do better. John WyffelsThe idea is really that we as a seed sector cannot do it alone. We need to do it with our partnerswith the international organizations, governments,Its nothing new, but we NGOs, farmer associations and the food and feedare trying to hit a single value chainto be able to achieve our vision in theinstead of a home run.end. Whats our vision? It is making quality seed accessible to all, supporting sustainable agriculture Michael Kantarand food security.Michael Keller40/ SEEDWORLD.COMDECEMBER 2019'