b'PARTNER CONTENTCustom ColorAs a leader in color solutions, Clariants Agrocer offers a unique mixture of pigments, pigment dispersions, dyes and seed coating technologies to suit any seed type or treatment need. I n partnership with Standard Colors, Clariants Agrocer brandtreatments at a glance, says Mark Self. They also recognize that affords customers the opportunity to mix a complete coating tothe value of seeds is growing and the color of seeds, which was fit their exact needs, both in terms of treatment and cosmetics.once something that was an afterthought, is becoming a valuable At Standard Colors, we can mix any combination of colors totool that they can use outside of their packaging and marketing provide the exact shade or finish a customer is looking for becausematerials as a branding opportunity.we offer the broadest palette of base colors, and a range of seedIn addition to the ability to utilize a specific color shade and coating product possibilities, says Kevin Brost, Standard Colorsfinish, such as glossy or matte, customers can also place orders Agro Group vice president of business development. in any quantity. And that service, says John Kibbee, who serves The broad palette of base colors the Agrocer brand offers canas vice president of technology for Standard Colors, is what sets be attributed to Clariants petition of the EPA for clearances forAgrocer apart from competitors. both Pigment Red 112 and Pigment Yellow 1, both granted in 2016. The addition of the colors provided the brand with what Brost refers to as a limitless ability to customize. The increased range of possibility provided by Yellow 01, and Red 112 offer for the first time in NA, brighter warmer shades inCompanies and regulatory agencies recognize the those color spectrums with better hiding power. By adding this yellow (Pigment Yellow 1) to the approved scale of EPA approvedvalue and safety applications associated with the ability colors, customers truly can customize and brighten their seedto identify seed treatments at a glance. products, allowing for easier identity by trait or variety, and ap-pearance characteristics that match product increased value Mark Selfposition, Brost says.Better Color for Better SeedSeeds are an expensive component of the annual operating input costs for a farmer, continuing to increase in value year-after-year. So, while customized aesthetics are still underutilized on todaysIn his position, Kibbee continually works to improve and market, the color application segment is a necessity in the seedexpand the Agrocer portfolio of products to meet both customer treatment industry that is gaining momentum. Mark Self, marketand market demands, noting that Clariant-Standard Colors can segment manager for Special Applications, Business Unit Pig- provide flexibility and a short response time in meeting a cus-ments North America at Clariant, says that for the companiestomers needs. willing to do so, additional value can be captured by utilizing aNot only will we put any color formulation you want into specific color to identify and brand seeds.any package size you want, in a short turn-around time, we also Companies and regulatory agencies recognize the value andhave the ability to bring these opportunities to the market very safety applications associated with the ability to identify seedquickly, he says.DECEMBER 2019SEEDWORLD.COM /23'