b'CONTENTS / DECEMBER 2020Columns24 Seed Innovation Protection AllianceTogether We Are Seeding the Future.65 Sense, Nonsense and ScienceThe Right Chemistry: Natural Versus Synthetic Chemicals66 International Agriculture DevelopmentCOVID-19 Has Long-Term Effects on the Industry107 Since You Asked.Is COVID-19 a Blessing in Disguise?117 EU: News & Views136The World Got a New Pair of Scissors!136 Giant ViewsMovies Like Percy Offer Us a Chance to Help Educate.Special Sections39 INSIDERSProblems tackling an issue in your business? Cant seem to find a creative solution? Our INSIDERS are here to provide advice, tackling problems from social media to seed sizing to stewardship. Our INSIDERS come from across the seed industry, from production to sales, and theyre glad to coach132you on things that have worked in their business.On the Cover In Every IssueFor our December 2020 issue, were featuring John Latham,112 Strategypresident of Latham Hi-TechAfter a cut in demand due to the stay-Seeds and current chair of theat-home order, the ethanol industry is American Seed Trade Associationworking on returning to normal.(ASTA). Lathams term as chair started July 2020 and ends118 Cross PollinationJuly 2021, after the ASTA PLDD, located in Washington D.C.120 World StatusLatham hopes itll be possible to meet in-person after a year of124 Industry NewsCOVID-19. Photo: Laurie Cook Photography 132 Since 19156/ SEEDWORLD.COMDECEMBER 2020'