b'PARTNER CONTENTGame Changing Red ColorantTechnology for Seed Coatings Formulators, Custom Blenders, Seed Treaters and Farmers are discovering the benefits of Clariants Agrocer Red 112 seed colorant in a market where demand is growing rapidly. O n the environmental benefits of seed treatments, and theviding more space for additional agronomically beneficial ingredi-growing value of seed technology, more and more seedents in the seed treatment, he continued. colorants are transforming our agricultural world with a rainbow of colors.Less Colorant, More Impact, More OptionsIn a recent study by Mordor Intelligence, the global seed colo- One growing example of the use of Agrocer Red 112 is where cus-rant market was valued at just over USD 271 million in 2018 withtomers are seeing better performance in comparison to Pigment expectations of 15% compound annual growth to 20251.Red 48:2, which has long been used in seed treatments, but overall This growth forecast reflects an increased understanding byis darker and less vibrant, and in some formulations can have manufacturers, distributors, and retailers that coloration is becom- stability issues. Also, Agrocer Red 112 Dispersions can be used at ing more important for seed identification, and as a way of improv- around a 25% lower use rate to get the same impact of color and, ing brand awareness in a competitive market where an increasingfollowing Clariants work in the U.S. that ensured EPA approval of number of innovative products are constantly being developed.Agrocer Red 112, companies can formulate a product using one With a firm focus on R&D, Clariants Agrocer Red 112 pigment isformula for sales around the world. one of these innovations, offering U.S. and global manufacturers, and their customers, a superior product with one of the best colo- Make Your Varieties and Traits Visiblerant attributes the market has to offer.Color is key to branding seed varieties. Nice packaging is one thing, but when customers open the bag, it is reinforced that they are pur-A Warmer, More Compatible Red chasing a differentiated, premium product. Even within your own Previously, the basic range for seed colorants was made up ofproduct line-up make color a visible differentiator. A Research Gate red, blue, green, and violet. Now, with U.S. EPA approval of thestudy found that buyers often make up their minds about a product Agrocer Red 112 pigment, virtually any color is possible. Indeed,within a minute and a half and up to 90% of that is based on color when blended with yellow, it is being used to make striking orangealone! With more seed companies and professional seed coaters shades, increasingly being used as brand and technology differen- looking for new color options to differentiate their products, Clari-tiators in seed. With just a quick glance at seed, a vibrant strikingants Agrocer colorants can be blended to make numerous custom color can immediately identify a varietys brand position and trait.shades, meaning you can identify individual varieties, traits and Customers equate seed appearance with quality, therefore thetreatments. more color strength, the better. Agrocer Red 112s opacity and colorWe can provide customers with our Agrocer pigments in liquid, strength mean the hiding power and color are stronger and givegranular and powdered options, in a variety of package sizes. We better coverage, not possible with the older and weaker Pigmentcan also work with you to ensure chemistry compatibility, and Red 48:2 technology. ensure you get superior coating and colorant technology. We have Agrocer Red 112 exhibits a warmer yellow color shade, makingformulations experts, and a lab, to work with you to provide not just it particularly suitable to design various red and orange shades.a product but a solution that suits your individual needs. Agrocer With a higher pigment content and higher hiding power per ounceRed 112 is just the beginning. Let us show you how you can use it to of pigment, less of the dispersion is needed to deliver the same col- change the way your product stands out in the bag, and in the field.or intensity, said Mark Self, Market Segment Manager for SpecialTo learn more about Clariant and Agrocer seed coloration, visit Applications, Business Unit Pigments North America at Clariant.www.clariant.com/agrocer or contact Kevin Brost at 406-204-4404 This means that less water is introduced into the formulation, pro- or kevin.brost@standardcolors.com 1 https://www.mordorintelligence.com/industry-reports/seed-colorant-marketDECEMBER 2020SEEDWORLD.COM /23'