b'Jerry Flint presents Blake Curtis with the Lifetime Honorary Member Award. new Better Seed, Better Life AmbassadorIm so appreciative of this recognition.Coulloudon has demonstrated true Award. To be recognized at the same meetingleadership in advocacy by sharing the Upon graduating from Purduethat recognizes John Duesing and BlakeBetter Seed, Better Life message University in 1975, Alan GalbrethCurtis, who Ive had the privilege to getonline and within her community, said began working for the Indiana Cropto know and work with, is very humbling,Brad May, who presented the award.Improvement Association (ICIA) where hehe said. I have the utmost respect for theWe in this room all know the critical spent the next four-plus decades workingASTA staffand all the work they haverole of seed in our daily lives, May said. in and on half of the seed industry. For hisdone and are doing for this organizationIt really does all start with the seed. We commitment and dedication to the seedand what theyve done for our industryknow the importance of the seed industry industry, Galbreth was honored with thethrough the years. in finding innovative solutions to address 2019 ASTA Distinguished Service Award. Galbreth also recognized the ASTAlocal, regional and even global challenges Through the years, Galbreth has servedmembership. by producing better seed for a better life. on numerous committees representingThe leaders of this organization haveWe also know theres a lot of misinforma-the many facets of the seed industry, fromtaught me so much over the years, hetion being spread about agriculture and seed testing with AOSA (Association ofshared. Youve enhanced my career inour industry. Its our job to tell the story.Official Seed Analysts) and SCST (Societymore ways than I can list. Its been my greatTheres many ways you can help the of Commercial Seed Technologists) topleasure to serve the seed companies andindustry navigate new frontiers. If you regulatory with AOSCA (Association ofour industry over the past 43 years. need ideas, help and training, ask about Official Seed Certifying Agencies) and theDesigned to recognize an individualASTAs SALT program and mark your cal-commercial sector with ASTA. for exemplary advocacy on behalf ofendar for the 2020 PLDC meeting June Galbreth was appointed CEO in 2011the seed industry, the Better Seed,13-17 in Indianapolis, Ind.SWand has served ASTA as chair of the formerBetter Life Ambassador Award was Seed Analyst Liaison Committee and mostgiven to Lileen Coulloudon of the Texas recently as chair of the Seed IndustryFoundation Seed Service.Relations Committee. He also representsNew to the seed industry and ASTA internationally as a liaison to thea recent addition to ASTAs Seed OECD Seed Schemes. Ambassador Leadership Team, SEPTEMBER 2019SEEDWORLD.COM /67'