b'PROTECTING POLLINATORS This series is sponsored by Operation Pollinator,a Syngenta global initiative.THE MAKING OF INSECT FARMERSIntegrated pest management aids smarter decisions. Melissa Shipman melissanshipman@gmail.comTRADITIONALLY, A FARMERsolely focuses his work on grow-ing crops. But what if his focus actually became on farming insects instead? More and more, its becoming increas-ingly important to consider the role of integrated pest management (IPM) on the farm.Matt ONeal, professor of entomology at Iowa State University, says the term dates back to the late 1950s, though it has evolved in the past 60 years. Back then, farmers often made insec-ticide applications based on the calendar date, often without scouting, he says. Entomologists and ecologists started asking if all those were really needed. They believed being mindful about thosePrairie strips encourage a habitat for pollinators while using IPM.decisions could reduce many potential negative effects, and that led to the tools we use for IPM today.Tony Burd, regulatory and stewar-dship manager for Syngenta, says IPM has evolved, but the main idea incorporates monitoring pests and reaching thresholds before treating a field.IPM does not suggest that farmers should not use pesticides; rather, they should ensure an application is needed and correctly timed.In the long run, IPM is good for the grower, the environment and the commu-nity, Burd says.Articulate the IncentivesDelta F.A.R.M is an association of grow-ers and landowners who strive to use practices which will conserve, restore and enhance the environment of northwest Mississippi. Trey Cooke, executive direc-tor, says one important aspect is encour-aging farmers to use an IPM strategy, but the incentives must be clear. Adding pollinator habitats to a farm can reduce pest pressures on nearby crops. 22/ SEEDWORLD.COMSEPTEMBER 2019'