b'As a relatively new organization, we need people like Brent to help steer us inthe right direction and ensure our members feel like they get value. Ellen SparrySo, what does that entail? Engagement and feeling heard are crucial, Collins said. There are many important topics on theBRENTS 4 BAROMETERS OF SUCCESShorizon for Seeds Canadas members, and its vital that members feel they are contributing, being consulted, and actively involved in shaping the future of the organization. Reflecting on the past three years, Seeds Canada has had several notable From the beginning, weve committed to making sure oursuccesses. Here are four areas where President Brent Collins says Seeds members feel that their membership is worthwhile. Well beCanada has truly moved the needle:taking another look at this to confirm that were providing the1.Seed Regulatory Modernization (SRM) and the Inclusive Standards leadership, direction, and benefits that our members expect and need, he says. Setting Body (ISSB): Seeds Canada has had extensive discussions and Seeds Canada Past-President Ellen Sparry says Collins is ansignificant member engagement in advocating on both these issues, ideal personality to help do that. he says. Although this work is ongoing, we remain committed to "Brent\'s forward-thinking approach is really going to helpmaking meaningful contributions that benefit our industry. The recent us," says Sparry, general manager for Ontarios C&M Seeds. Sheconversations at our annual meeting in Edmonton were particularly served as Seeds Canada president for three years before passingpromising.the torch to Collins in Edmonton, Alberta in July. "He\'s always encouraging us to push the boundaries of2. I ntellectual Property: The Variety Use Agreement (VUA) has been a what\'s possible and explore new ways to improve ourselves askey focus, facilitating breeders protection and long-term innovation an organization that celebrated our third anniversary earlier thisopportunities for Canadian farmers. Intellectual property will continue to year. As a relatively new organization, we need people like him to help steer us in the right direction and ensure our members feelbe vital, he says.like they get value. 3.Government Relations: Seeds Canada implemented a government However, theres always room for improvement. One arearelations strategy this year, hosting its first lobby days on Parliament where Seeds Canada can do better is in gaining alignment andHill last fall and is planning to do so again. This area presents many ensuring it gathers comprehensive input from members, he adds. opportunities for Seeds Canada to influence policy and advocate for Achieving consensus in the business world can be challeng- members.ing, but its essential for us to present solutions that truly benefit4. Communications: A strong communication strategy has guided Seeds the seed industry. We will continue to focus on this to enhanceCanadas messaging and supported its members. Weve been active our decision-making and strategy implementation.SWonline, on social media, and through initiatives like our first Seed School in 2024. Our annual and semi-annual meetings also play a crucial role in our communication efforts, Collins says.92/ SEEDWORLD.COMDECEMBER 2024'