b'CONTENT FROM| SEEDWORLD.COMCOMMITTED TO CONVERSATIONSeeds Canadas new president Brent Collins is set to tackle two big priorities that could shape the future of Canadian seed.Marc Zienkiewicz, Seed World Canada Senior EditorBRENT COLLINS HASbecome known as a strategic visionary with a knack for anticipating market needs and responding with innovative solutions. Under his leadership as head of seeds and traits for BASF Canada, the company has launched numerous groundbreaking products that have revolu-tionized modern farming. His ability to fuse scientific innovation with practical applica-tion has earned him a reputation as a dynamic leader who is always one step ahead of the curve. You might say that makes him the perfect person to take the reins as president of Seeds Canada, which he recently did during its annual meet-ing in Alberta, Canada.There are two main areas of focus that Seeds Canada is gearing up for, and Collins will lead Seeds Canada through them. Firstly, the organization is preparing to review its strategic plan this fall, something it last undertook three years ago when Seeds Canada was established.Like most organizations, revisiting the strategic plan is essential to ensure that our compass is still pointed in the right direction, Collins says. This review is an exciting opportunity to reassess our goals and strategies.Secondly, his focus as president will be on ensuring value for membership, and that means having thought-ful conversations that can sometimes require leaders like himself to ask themselves tough questions. FUN FACTS ON BRENT COLLINS1. Favorite Movie:The Shawshank Redemption. It really stressed the importance of standing up for what is right.2. Words to live by: Courage is not simply one of the virtues, but the form of every virtue at its testing point.C.S. Lewis90/ SEEDWORLD.COMDECEMBER 2024'