b'SEEDMANAGEMENTACADEMYAUGUST 26 - 28, 2025West Lafayette, IndianaREGISTER TODAY!To register and learn more, visit:AGRIBUSINESS.PURDUE.EDU/ASTAA management workshop for seed industry professionals, covering:MARKETING ORGANIZATIONAL LEADERSHIPExplore market orientation for seed firmsGain tools for evaluating performance, building to create unique points of difference. relationships, improving communication and STRATEGY defining strategies.Match internal goals and resources with external opportunities.SUPPLY CHAINThere are no downsides to attending the academy. It Align organization and supplier activitiesis so valuable for individuals within the seed industry to meet customer needs efficiently. to attend. I learned so much and came back [to ASTA] a better employee, more knowledgeable about the seed industry, and with greater connections from FINANCE networking with other seed professionals.Explore market orientation for seed firms- Payton Englert, Director, Government Affairs to create unique points of difference. American Seed Trade AssociationSeedWorld Ad_SMA 12-2024 v2.indd 1 11/1/24 2:06 PM'