b'improvements in genotyping and sequencing technologies, and the resulting ability to generate very large amounts of genotypic data at very reasonable costs, make it all the more relevant to apply mathematical modeling to optimize breeding processes. Clear benefits have been demonstrated in the case of marker-assisted trait introgression and are expected for other breeding processes.Why it Matters to the Seed Industry: Plant breeding is the engine that feeds the seed industry. Without the continuous development of new and improved varieties, the seed industry would not be what it is today. Decision-making is key to plant breeding. Better decisions lead to better products, higher product development efficiency, and a healthier seed industry.NRGene: Efficient Genotyping with Optimized Minimal SNP setPresented by: Gil Ronen, CEODescription: Genotyping is widely used in crop breeding to identify and select plants with favorable genetic content. However, it is a process that requires extensive resources and constant attention to logistic detail. SNPro is NRGenes pre-designed, complete genotyping solution that combines low-density genotyping with high-density imputation to reduce genotyping costs, simplify workflows, deliver high-quality genotypic data and, ultimately, enable faster development of new elite varieties. SNPro builds on NRGenes customized genotyping solution, SNPer, in which genotyping and imputation are optimized within an individual breeding program to maximize the genetic information gained from a minimal number of SNPs genotyped.Why it Matters to the Seed Industry: This technology matters to the industry as many companies perform genotyping as part of their breeding program. Genotyping requires constant attention and extensive resources. By using our technology, companies can develop and release new elite varieties faster to the market.Proagrica: Engaging the Channel with Data-Driven InsightsPresented by: Patrick Sanders, Director of Strategic Business DevelopmentDescription: Leverage the power of data to ensure optimal product selection and placement in a hyper-competitive market.Why it Matters to the Seed Industry: The ability to digitally engage the channel with timely, data-driven insights to secure sales and ensure product success in a hyper-competitive market has never been more important. Patrick Sanders offers insights in how to put data to use for a commercial advantage.SlantRange: Next-Generation Phenotyping for Breeding and Research ApplicationsPresented by: Michael Ritter, Co-Founder and CEODescription: New techniques in high-resolution spatio-spectral imaging and intelligent analytics are enabling breeders and researchers to bring higher-performing seeds and inputs to market faster, and at lower risk, than ever before. These new technologies automate phenotyping throughout the plant development cycle, and in response to changing inputs and environment, to provide researchers and breeders more accurate and comprehensive data to support their advancement decisions. Technical methods related to spectral imaging, object recognition and segmentation, trait measurement, and workflows will be introduced with application to multiple crop types including corn, soybean, wheat, cotton, canola, and sorghum.Why it Matters to the Seed Industry: The ability of breeders and researchers to bring continuing improvements to new seed and crop protection products is becoming constrained by the inability to accurately quantify and predict the performance of important traits across trials. The new techniques to be introduced in this session enable more automated and comprehensive trait measurements that relieve this constraint and open opportunities for better performing inputs and more accurate forecasting. As a result, suppliers can develop higher-performing products and accelerate time-to-market by one to two years.ClimateAi: Turning Climate Volatility into Seed ReliabilityPresented by: Charlie Campbell, Growth LeadDescription: There are two main innovations to the ClimateAi risk platform: The Strategic Climate Planning tool (10+ years out) and the Grower Facing Tool (1 day - 1 year out).Strategic Climate Planning Tool (10+ years out): This tool helps seed companies understandfor a specific crop/variety and locationhow crop suitability and key risks (heat stress, frost risk, pest/disease) will DECEMBER 2021SEEDWORLD.COM /73'