b'We Can Figure it OutRob-See-Cos Corn and Soybean Product Manager Jim Robinson says even with uncertainty in the world and in agriculture, theres always a solution at the end of the tunnel.Seed World (SW): Whats your favorite podcast/radio show?Jim Robinson (JR): Twice a week, I look forward to listening to new episodes of NPRs Planet Money podcast. It provides a fun look at various aspects of the economy and economics in general. Planet Money and its spinoff, The Indicator, enable me to keep tabs on the pulse of many aspects of the economy that I would generally ignore.SW: Whats your most said phrase at work?JR: We can figure it out. Whether its uncertainty in the weather, commodity prices, supply chain, or demand plan, the overriding attitude in this business must be the confidence to figure it out. Everyone would love to have all the data at their fingertips to make decisions, but that isnt always practical or possible. Operating in uncertainty was a skill I had to master while working toward my PhD in the biological sciences and I quickly learned that you have to be willing to adjust your plans based on what developments come to fruition after youve already started working in one direction. Its no different in the seed business. Sometimes you end up with 200% of planned supply on a hybrid that sees a 50% reduction in demand for some reason or another. You just have to be willing to figure it out.SW: What do you see as being the biggest soybean trend this upcoming season?JR: I think the biggest soybean trend this upcoming season will be a continuation and overall heating up of the Platform WarEnlist E3 vs XtendFlex. With both platforms fully commercialized in the United States, seed companies and farmers alike will be battling over which platform is right. Whether its yield and varietal performance, volatility arguments, or herbicide supply chain challenges, we are going to see advocates from each side taking stances to convince their neighbors which way to go. Competition is great for the industry and farmers!SW: Top 3 priorities for you in 2022?JR: 1.Provide to and educate our sales force about portfolios of corn and soybeans that deliver on our brand prom-ises.2. Continue and build upon our efforts as a development company by creating, testing, and commercializing new and unique products to satisfy our customers needs.3.Reinforce Rob-See-Cos position as a reliable sup-plier of high-quality, high-performing corn hybrids and soybean varieties.SW116/ SEEDWORLD.COMDECEMBER 2021'