b'Why it Matters to the Seed Industry: Like seed certification, the members and customers join with the association in the proper sampling, testing, labeling and marketing of seed. There is no substitute for teamwork, and the association strives to deliver on its promise of being an independent third party for everyone in the seed industry. Iowa State University Seed Lab: AOSA Rule Making ProcessPresented by: Michael Stahr, Seed Lab ManagerDescription: The process of AOSA and SCST members conducting research, participating in cooperative testing and developing Rule proposals will be described. Also covered will be cooperation between AOSA & SCST, ISTA and CFIA in promoting the harmonization of rules for seed testing.Why it Matters to the Seed Industry: AOSA, SCST, ISTA and Canada are working to include additional species in the rules, plus refine the existing rules. This contributes to greater uniformity in testing and added options.Indiana Crop Improvement Association: Testing Along the Food ChainPresented by: James Fung, CEODescription: This presentation will cover how testing preformed along the food chain and why its important. Why it matters to the seed industry: Now more than ever, high quality seed and grain is needed to feed the worlds rapidly growing population.Eurofins BioDiagnostics, Inc.: Next-Generation Sequencing in Next-Generation AgriculturePresented by: Farhad Ghavami, Chief Science OfficerDescription: New technologies are being used today to move crop breeding and management to the next generation agricultural era! The combination of different omics analysis has helped scientist in identifying potential candidate genes and their pathways and created the path for marker assisted selection MAS and genetic modifications via traditional breeding and genome editing approaches. Why it Matters to the Seed Industry: The advent of next generation sequencing methods have changed the landscape of agricultural studies and have helped to advance plant breeding goals. The ongoing cost reduction in next generation sequencing have made it the most effective tool for different applications like genotyping, microbiome analysis, and differential gene expression analysis. These new technologies are helping to advance many of the larger goals of the seed industry.Showcase 3: TECH VILLAGE: Ag Tech Innovations Showcase: Wednesday, December 8, 2:153:45 pmThe Ag Tech Innovations Showcase will feature a series of companies offering the latest and greatest in technology! Presentations will be offered TED-talk style, with brief 10 minute presentations from each of participating companies. Presentations include: Eiwa Inc.: The Digital Integration challenge of the Farm Input EcosystemPresented by: Carlos Hirsch, Chief Business Development OfficerDescription: The presentation will contextualize the upcoming digitization opportunities available to seed producers and farm input providers with the integration of multiple sources of technologies, sensors, and data layers available. We will discuss its impact in the main row crop geographies (U.S., Brazil and Argentina) and potential benefits to farmers and further agrifood value chain players.Why it Matters to the Seed Industry: The seed industry (and other farm inputs) is in the midst of important digital transformation similar to the ones the healthcare and financial services industries endured 10+ years ago. With accelerated digital integration, we envision better and faster products time-to-market as well as new business models that ensure sustainability and higher yields.DeltaGee: Increasing Breeding Efficiency Through Mathematical Modeling and Optimization of ProcessesPresented by: Michel Ragot, Chief Business OfficerDescription: Mathematical modeling has been used extensively to describe real-life processes and contribute to their understanding and forecasting. Applied to plant breeding, mathematical modeling has the potential to tremendously increase its efficiency through improved decisions from exhaustive evaluations. Recent 72/ SEEDWORLD.COMDECEMBER 2021'