b"Showcase 2: LEAD VILLAGE: The ASTA Seed Industry Relations Committee Presents: The Seed Expo Lab ShowcaseTuesday, December 7, 3:30 - 5:00 pmThis special event in the Seed Expo LEAD Village will showcase a series of exhibitors who are responsible for the crucially important aspect of lab testing. Presentations include:Tuesday, December 7: 1:002:00 pmBayer Sponsored Seminar: The World of Corn Rootworm is ChangingDescription: With pressure on the rise and new products entering the market, the corn rootworm landscape is changing. This session will feature a panel of Bayer experts outlining what to expect in 2022 and beyond. The session will also include a sneak peek look at a new technology for the marketplace, SmartStax PRO with RNAi Technology. Please join us for an engaging conversation.Opening Presentation: ASTA Seed Industry Relations CommitteePresented by: Amanda Patin, SGSASTA Seed Industry Relations Committee Chair Amanda Patin from SGS kicks off this year's Seed Expo Lab Showcase with a few key opening thoughts, before exhibitors take it away to bring the topic of lab testing to life! This opening presentation includes how testing is changing and new advancements and technologies.SGS: New Seed Testing MethodsHow Do We Get There?Presented by: Amanda Patin, SGSDescription: Within AOSA and SCST, specific processes for submission and validation of new testing methods are essential before adoption. Robust, reliable and tested methods must be employed to allow for proper evaluation and reporting of seed test results.Why it Matters to the Seed Industry: Knowing the procedure is critical to understanding the timeline and requirements involved in updating or introducing a new test method to the AOSA Rules for Testing Seed. An outline of the steps for adopting a new testing method, as well as the submission criteria involved will be discussed.EnviroLogix, Inc.: Fit for Purpose: Leveraging Protein and DNA GMO Diagnostics for Seed and GrainPresented by: Emily Whiston, Global Segment LeaderLaboratory ServicesDescription: There are many options to ensure the quality of organic and non GMO seed. As you evaluate the test technologies available for GMO testing, understanding how your customers grain is tested after harvest will help you choose the tool thats right for your business and customers.Why it Matters to the Seed Industry: Downstream GMO diagnostics through the grain and processing industry matter to growers. Understanding the test technologies available and commonly used for seed and grain testing enables better risk management from planting to harvest.OPTOMACHINES: Why a New Seed Cleaner for the Lab? How a Traditional Technology can be ImprovedPresented by: Francois PARADIS, Engineer, Founder and CEODescription: Well-known technologies, such as seed cleaning with sieves or air column, can be bettered by several new ideas in the way of building the equipment. This offers finer discrimination of seeds, typically like separating corn kernels broken more or less than 50% (more than 50% will germinate, not the others). Innovation in sieve design can also increase the cleaning yield in respect to the size of the equipment: new patented sieves allow shorter length with higher yield. Why it matters to the seed industry: All of these are programmable and reproductive adjustments: no longer operator-dependent. High precision cleaning, separation, sorting of seeds with a smaller machine. Easy to adjust and operate.Illinois Crop Improvement Association: Teamwork in Seed TestingPresented by: Doug Miller, CEODescription: The Illinois Crop Improvement Association is unique in offering testing that supports labeling and quality management programs for a wide range of customers. From precision planting to breeding efforts and new seed-applied products, the Illinois Crop Improvement Association laboratories stand as an independent assessment of identity, purity, viability and vigor where and when it counts. DECEMBER 2021SEEDWORLD.COM /71"