b'INNOVATIONTHROUGHUNCERTAINTYASTA chair Brad May reflects on some challenges the seed industry recently faced and proves the industry continues to find new solutions. Alex MartinBRAD MAY WASNT ALWAYSin the business of seed treatments, but if theres one thing he knows nowseed treatments is where he found his home. Though crop protection gave him his start, May says once you start working in the seed industry, it steals your heart.When you start working in the seed indus-try and begin developing relationships with the people, I dont know if it picks you or you pick it, May, vice president of Global Strategic Marketing Seed Treatments at BASF, says. But thats what ends up happening, and those rela-tionships are what I really enjoy. The seed industry bug biting May wasnt the only thing propelling him forward in his seed treatment role. An entrepreneurial spirit drove him as well.When I started working in the seed treat-ment area, we had a small business we were working on building up, he says. It was very entrepreneurial, and I just loved that part of the business.Now, May says its a passion. DECEMBER 2021SEEDWORLD.COM /61'