b'CONTENTS / DECEMBER 2021Special Sections31 INSIDERSProblems tackling an issue in your business? Cant seem to find a creative solution? Our INSIDERS are here to provide advice, tackling problems from social media to seed sizing to stewardship. Our INSIDERS come from across the seed industry, from production to sales, and theyre glad to coach you on things that have worked in their business.Columns14 Seed Innovation Protection Alliance Seed Innovation: Whats in it for me as a grower?30 The HR Handbook Keeping up company morale during the busy timeof the year.148 60 International Ag Development Lifting up the farmer in agriculture.90 The World of Cover Crops Why cover cropping is the future of farming.152 Giant Views The uses of gene editing.In Every Issue On the CoverOur 2021 December cover 134 Cross Pollination features the American Seed Trade Associations current chair, Brad 136 World Status May of BASF. Brad has been actively involved in ASTA for 10 140 Industry News years before serving as chair, and hopes to continue to participate 148 Breeding History his chair year is up. Photo: Neil Boyd Photography150 If You Missed It1524/ SEEDWORLD.COMDECEMBER 2021'