b'Purchasing the right seed variety.is not just a transactional decision for your customers, its also an emotional decision. It is the first decision of manythatwilldeterminewhatsuccesstheyhopeto experience over the next growing season.Who better to connect with one of your customers than someone who has been a customer?AgCallengageslocal,knowledgeableand experiencedprofessionalsandpeersfromthe industrytomeetwithyourcustomersoverthe phoneorinperson.Manywillhavefirsthand knowledge of the varieties you are selling and may haveevenplantedthemintheirownfields.They know how to talk to a farmer as a business person and as a peer. Most importantly, they know how to talkaboutandpositionyourproductwhereitall starts: the seed.'