b'ON LOCATION: ISF WORLD SEED CONGRESSHOW THE FRENCH SEED INDUSTRY CAME TOGETHERA decade ago, the French seed sector brought its six separate industry associations under one umbrella. The story hasstriking similarities to what is happening in Canada withthe Seed Synergy project.Marc ZienkiewiczERIC DEVRON RACHEL BLUMELDirector-General, SICASOV Director-General, UFSIt was necessary toYou have to make discuss and explainclear to everyone that the ultimate goal of theits not about power. process to our diverseWhen you bring your stakeholdersthereindustry together, were about 150 Frenchno one is gaining or companies involved. losing any power or influence.18GERMINATION.CA SEPTEMBER 2019'