b'FROM OUR DESKCheers to Major Milestones at ISTA,ISF and Seed World too!100 YEARS!Congratulations to the InternationalOur changes are about much more than just Seed Testing Association (ISTA) for standing at thenames changes and website building: Seed World forefront of global seed and food security for theis now a truly global presence, spanning continents past century. For a full 10 decades, ISTA has beenand cultures. The unification reflects our commitment the driving force towards promoting internationalto a connected, comprehensive global seed sector. standardisation in seed sampling, testing andOur goal is all about connecting people to people. reporting. Im delighted to be travelling to CambridgeBy telling the stories of the innovations, leadership, to celebrate the Centenary and report to the widerperspectives and PEOPLE who shape seed regulation, MADELEINE BAERG world of seed as ISTA charts its path forward into theseed trading and seed innovation, we have a direct Director of Content,next century.impact on connecting and empowering the sector that Seed World Group.2024 also marks the 100th anniversary of anotherultimately feeds the world. Its a weighty responsibility critical global seed organization: the International Seedthat were honoured to carry. Federation (ISF). The work done by both ISTA andTo give you a taste of our global reach, this special ISF matters greatly. The challenges facing the seedISTA edition of Seed World magazine includes sector today are bigger than ever, from climate changefascinating content from all of our Seed World regions. to an ever growing population to political unrest. ToEnjoy! tackle whats ahead, the seed sector needs thoughtfulTo those who have travelled to beautiful Cambridge leadership, global perspective, a passion for innovation,for the ISTA Centenary Annual Meeting, I look so and a deep appreciation of whats come before. Thankforward to talking with you about seed sector you to all who invest so deeply into the organizationspriorities, Annual Meeting highlights, andyeshow that shape and power this critical sector. truly spectacular Cambridge is in July. Lets connect: ISTA and ISF arent the only organizationsplease email me at mbaerg@seedworldgroup.com, celebrating major milestones. Over the past year attext me at 001-250-498-7152, or catch me in the event Seed World, weve extremely proud to have unveiledhalllets make a plan to chat over a cup of English tea some truly huge and fundamental changes. Lastor a pint of beer! October, we brought our multiple regional seedFinally, congratulations again to the seed testing publications under our global brand. European Seedexperts, agencies and leaders who together represent became Seed World Europe; Germination becameISTA! May I be among the first to welcome you Seed World Canada; our flagship Seed World becameto ISTAs brand-new century. We look forward to Seed World U.S., and we proudly rolled out the secondshowcasing your efforts, successes and impact long edition of our newest publication, Seed World LATAM.into the future.This past February, we followed those changes by introducing a brand-new consolidated, globally- Yours,reaching Seed World website. The change allows us toMadeleine Baergoffer all of our local, regional and global content in aDirector of Content, Seed World Group. single, easy to navigate, wide-reaching site.4/ SEEDWORLD.COMISTA 100TH ANNIVERSARY EDITION'