b'CONTENTS / ISTA 100TH ANNIVERSARY EDITIONFeatures,continued Columns30 The World of Seed World 04 From our DeskShowcasing the reach of SeedCheers to Major Milestones at ISTA, ISF and Seed World too!World.28 People-Powered Leadership32 Seed Innovation ChallengeHow do you Catch Your Employees Doing Something Right?Winner Announced from Global Field 80 Giant ViewsA patented 3D phenotyping solutionThe solution to ags biggest problems? Start with a seed.was chosen the 2023 winner of Seed Innovation Challenge. The real winner of the Challenge, however, is the entire global seed industry.34 Gene Editing: A New Revolution In Plant BreedingCrop improvement must play a large part in meeting the many challenges coming at agriculture.40 Ssshh! A Quiet and Unexpected Transgene Mystery is Happening in Plant48 68Sperm CellsSilenced genes could pose a significant obstacle in plant reproductive research. Special Sections48 Lupin Leaps Forward 26 Content from APSAWell-established in Europe and Australia, this protein powerhouse46 INSIDERScrop has gained a foothold inProblems tackling an issue in your business? Cant seem to find Canada. Is the U.S. next? a creative solution? Our INSIDERS are here to provide advice, tackling problems from social media to seed sizing to stewardship.64 Plant Breeding for Climate ChangeNitrogen52 Content from Seed World CanadaManagementAbout half of the fertilizer used in the United States goes to grow corn crops.In Every Issue On The Cover68 Sustaining Latin Americas Coffee Heritage Takes72 Strategy Dr. Keshavulu Kunusoth, President Cooperation Digital agriculture isof the International Seed Testing The reputation as the worlds tophelping mitigate theAssociation.producer of this beloved caffeinatedeffects of extreme beverage is made possible throughweather.important sustainability efforts.76 World Status78 Industry News2/ SEEDWORLD.COMISTA 100TH ANNIVERSARY EDITION'