b"Management 101: WHEN IT COMESto management in the seed industry, leaders need to be intentional about sowing the seeds for good communication and conflict resolution, or weeds of dis-PLANTINGcontent can sprout.Its easy to get bogged down in the daily grind without taking the time to step back and reflect on where the farm, or business, is headed and what type of culture you are creating for SEEDS FORthose that work on the farm, says Bethany Gremel, director of culture and brand experience for Beck's Hybrids.The Differences Between Leading and ManagingThere is a difference between managing and leading, though SUCCESS we often use those words interchangeably, says Pete Hammett, founder of Hammett Consulting and guest lecturer at Purdue University.Management speaks to the actions people take and the results they generate. Leadership is about the beliefs people instill and inspire in those they are working with.There is a similar misunderstanding around what conflict Lessons in leadership can growreally means within an organization.our global agriculture industry.Conflict is simply another word for disagreement, which is a normal part of life and business. However, when mishandled, Melissa Shipman conflict could lead to contention, heated arguments and discord.When talking about resolving conflicts well, that is generally a topic that requires both sets of skills, and especially the ability to deal with performance issues directly and without hesitation. Most people are conflict avoidant, but really good leaders do not shy away from those hard conversations but they find a way to communicate to the heart of what is going on, not just address the surface problems, Hammett says. Good leaders use healthy conflict to better their business.Organizations that engage in group think and never allow challenges or dis-cussion calcify and become easy prey for competitors, says Jay Hulbert, president and CEO at Ag Alumni Seed. In addition, farmers and growers work within a biological system that is driven by externalities, like the weather. This generally means that there is no one right textbook solution in any case. Pete Hammett Alan Johnson Jay Hulbert But, its important to deal with unhealthy conflict, Hulbert says.Unresolved contention can lead people and organizations to a place of no return because the outcome tends to be one of someone won while the other party lost, Gremel says.Giving and ReceivingWhen conflict does turn into contention, its often due to poor communication.Personal attacks need to be out of bounds, and disagree-ments cant be allowed to fester without resolution, Hulbert 78/ SEEDWORLD.COMINTERNATIONAL EDITION 2022"