b"THINK OUTSIDE THE BOX: WHY ENCOURAGING THE NEXT GENERATION OF LEADERS MATTERSISF welcomes an all-new event in the World Seed Congress, where students, young professionals and industry experts gather for dynamic conversations.Sonja BegemannTHE SEED INDUSTRYis teeming with opportunity. Labor challenges, consumer acceptance and ongoing regulatory hurdles could shortchange opportunities for advancements.The International Seed Federation (ISF) is hoping to connect seed industry veterans with new faces and industries during its 2022 Future Generation event, sponsored by Rijk Zwaan and Syngenta during the World Seed Congress. Here attendees will learn from special projects focusing on multifaceted perceptions on the seed sector, and can connect with people from around the world.The idea is to bridge generations because there is so much we can all learn from each other, says Francine Sayoc, ISF com-munications manager. As were seeing more young professionals in the seed sector and even new faces from outside of seed, were hoping to facilitate a space for interaction and sharing ideas.International MBA Students Join to Spark ConversationTogether with Rijk Zwaan and Syngenta, ISF is welcoming MBA students from Spains prestigious IESE Business School who will present detailed analysis of the seed sectors impact on various topics. Theyll take an objective look on topics that can causeKees Knulst Francine Sayocfriction between consumers and agriculture companies.There is a broad range of topics that constitute our license to operate and enable us to do our business, says Kees Knulst, Rijk Zwaan specialist public affairs. Public opinion is, of course, a key aspect here. As seed sector, we want to connect with all stake- Together with Rijk Zwaan and Syngenta,holder groups, because we are convinced that together, we need to address the challenge to produce sufficient, affordable, safeISF is welcoming MBA students from and nutritious food for all. Seeds are at the basis of people's daily meals and therefore play an essential role in the world's foodSpains prestigious IESE Business School supply. The students chose from topics our team selected and we providedguidance and coaching and connections with thewho will present detailed analysis of the industry so they could perform their research and come up withseed sectors impact on various topics.recommendations to the seed sector.Students will dive into topics such as intellectual property rights, asking questions such as Do we actually need IP? What 10/ SEEDWORLD.COMINTERNATIONAL EDITION 2022"