b'there is a real chance for fixing value in the rural communities and boost the creation of new and innovative value chains. As the European Industrial Hemp Association (EIHA), we are working with stakeholders to change a set of outdated norms, mirroring the wrong image hemp gained in the last 50 years. Our first and foremost goal is to make sure the legislative framework allows for the whole plant to be harvested and used, from the roots to the flowers. This would allow operators to reinvest the income from CBD extraction into the valorization of the stalks and the achievement of a perfect circular, zero-waste and thriv-ing hemp economy.Among other major positive changes, we expect the European Parliament to ratify the re-establishment of the THC level on the field at 0.3%, a request highly demanded by hemp farmers, transformers and traders. This would allow new varie-ties to be allowed on the market and give further impetus to the spread of hemp culture and breeding. A more liberal legisla-tive framework for the new breeding techniques will eventu-ally be the cherry on the cake. The expertise and know-how of European hemp breeders will be key to ensure that the seed offer meets the growers demand. At international level, we are also expecting major changes that will definitively help hemp surge at the place it deserves.Francesco Mirizzi is Senior Policy Advisor at European Industrial The World Health Organization formally suggested the UnitedHemp Association (EIHA).Nations to redefine the status of cannabis in the 1961 Single Convention on Narcotic Drugs. WHEREFurther challenges lie ahead, but we are very positive and con- ON THEFor more information on EIHA, check our Hemp Manifesto in 6 languages at fident in a more sustainable future where hemp will definitely playWEB eiha.org/hemp-manifesto.a major role. The #hemprevolution is just around the corner.SWVilmorin North America, your leafy and brassica partner; a local approach by a global companyBRASSICARANGE DISTRIBUTORLEAFYvilmorinnorthamerica.comVilmorin is a brand of the Business Unit Vilmorin-Mikado SEED GENERATION76/ SEEDWORLD.COMOCTOBER 2020'