b'PARTNER CONTENTA Reliable AlternativeKannar Earth Science integrates and optimizes seed applied technologies for crop establishment peace of mind.Alex MartinW hat do you consider for seedtraditional AIs, seed applied fertilizers, applied technologies (SATs)?micronutrients, hormones and microbials, The essential seedling protec- companies can inadvertently promote un-tion against pests and soilborne diseases?desired outcomes in terms of crop estab-Maybe youre looking for something tolishment or worse, create sub-par yield.specifically help crop emergence?It could actually create a yield drag Well, there is an alternative solution:or an emergence concern, Cloete says. what about finding a seed treatment tech- Thats where Kannar comes in to help.nologies and solutions group that providesKannar brings the expertise of knowing the total package? exactly how all the chemistries on the seed Kannar Earth Science is here for onewill react, and how to place it properly on the reason: to promote ideal agricultureseed to prevent quality issues when it comes through the design and manufacture ofto crop establishment. the combination of innovative SATs whichIn addition, Kannar can devise a strat-may consist of active ingredients (AIs),egy to help differentiate the seed in the synergistic fertilizers and related seed ap- marketplace by way of appearance and plied inputs. Sam Cloete serves as CEO of Kannar Earthcrop establishment performance. Cloete We provide total confidence, says CEOScience.notes that with one seed company, they Sam Cloete (pronounced Clue-TAH). Weworked closely to create a seed coating use several Rancona based blends withwith regard to uniformity, visual appeal,strategy.Once competition caught up STartUP branded components from UPL,and the seeds flowability Even in termsthere was no need to panic. Instead, it such as STartUP IMIDA, METXL, AZOXYof how much less dust is in the seed dis- became a mere indication that it was time and more, due to excellent efficacy and highplay cup, he says. The industry has reallyto deploy the next offeringremaining quality of the formulations. This ensurescaught on to the value of seed coating byahead of the competition.reliable stability, compatibility and treatingcommunicating these traits and intellec- We also offer custom ready-to-use characteristics of the complete package. tual property of the treated seed. blends, saving time for our customer to Kannar has invested significant timeNow, Cloete says, the race is on for seedfocus on what they do bestsell seed, and resources to develop SeedKOTEcompanies to communicate the impor- service the grower relationship and treat polymers, pigments, stabilizers and othertance of treated seed to promote cropthe seed excellently and quickly, Cloete value-added additives, he says.establishment for that very grower. says. That helped them to distinguish With total confidence comes totalWhat do you think of when you thinkthemselves in the marketplace from their valuewe often hear customers mentionof crop establishment? he asks. For acompetitors.that we provide the best value becausegrower, crop establishment relates to allIn the end, theres one thing to take we help them sleep well at night. And thethe elements of crop protection, such asaway: Kannar is a reliable, full-service process is simple: Given our dedication toyour insecticide and fungicide; the highprovider of seed treatment equipment, excellence, we replace real problems withperformance of biologicals, whetheryour foundation of seed treatment AIs and real solutions, all backed by science. an inoculant or other yield enhancingeverything that goes with it. Cloete says that the quality of the seedtechnology that is applied alongside the AIWe might be the new kids on the treatment on the seed shows a grower justtreatment; high germination coupled withblock, but we have an impressive history how much technical expertise can be as- uniform and rapid emergence across thedeveloping and working with seed treat-sociated with the chemistries on the seedfield. The seed coating contributes signifi- ments, Cloete says. And we have serious and how it is applied.cantly to that achievement. expertise to go along with it. Think about what happens when aThis is where seed companies canTo find out more about Kannar, please visit seed company shows a grower treatedhave difficulties arise. When you hit thewww.kannargroup.com/cropestablishmentseed: consider the coatings appearancecrossroads of crop protection through OCTOBER 2020SEEDWORLD.COM /15'