b'BUILDING UP AN INDUSTRYThe U.S. hemp industry hasHEMP.Its still a word that can cause some grief and contro-versy in the United States.been slowly building itselfThe industry has been working to build itself up in different areas of the United States for years. But since 2018, the United up, but whats been going onStates has been working to build up the hemp industry as a lately? Alex Martin nationstates have been sending in plans for their hemp grow-ing program, associations have begun across the country and the hemp seed industry is taking off at full speed. Standardizations and New RegulationsOne such company is New West Geneticsa hemp seed com-pany founded in 2014, based out of Colorado. Wendy Mosher, CEO of New West Genetics, says this wasnt in her original career plans, but she, her husband John McKay, and their business partner Rich Fletcher saw an opportunity in hemp.Our existence is half luck and half expertise, Mosher says. John is a professor of plant genetics at Colorado State University, and at the time, Rich was leading Cargills canola pro-gram. The opportunity was too big for us to pass up. Of course every business owner has some ups and downs, but Id say Wendy Mosher is the CEO of New West Genetics. 38/ SEEDWORLD.COMOCTOBER 2020'