b'INNOVATIONinUNCERTAINTYBrad May, vice president of Global Strategic Marketing Seed Treatments at BASF, chats about how, even during this COVID-19 crisis, the seed industry can show off new innovation techniques to help make a difference in the world. Seed World (SW): Favorite TV show? Brad May (BM): I tend to favor sit-coms like Last Man Standing, Big Bang Theory, Friends and Seinfeld. I really enjoy classics like these, as they provide unique and humorous perspectives to many different topics. As in business, it is important to consider all perspectives so we can make good decisions. If we can get a laugh along the way, I consider that a bonus! SW: Picked up any new hobbies during quarantine?BM: No, I am fortunate in that I can continue doing my favorite hobbies during this unfortunate time. I am an avid runner and I also like to play golf, which I am grateful that both are still available for me to participate. The only hobbies that I have had to cancel are my vacation with my wife due to widespread travel restrictions and a backpacking trip up in the mountains because the trails are closed. SW: Whats the No. 1 best part about working with ASTA?BM: The seed business has a strong foundation based onSW: Do you have any concerns for the seed industry relationships. When I think of the many leaders, I have met onduring this time of COVID-19? the ASTA board and ASTA staff, I am reminded of how lucky IBM: I definitely have great concerns, first and foremost for the am to get to work and learn from these people who have suchindividuals who work in our industry and their families. I pray passion for the agriculture seed business. It is no wonder manyfor their safety, health and wellbeing. I worry for those whose have become great friends of mine.businesses could be in jeopardy or set back. The people in this industry are the backbone of agriculture because as we SW: Got any plans for your year as First Vice Chair thisknow, it all starts with the seed. Secondly, the economics of year?this pandemic have never been experienced, so we are all BM: As First Vice Chair, I will carry out my assigned tasks, andguessing the future with no models to follow or historical more importantly, I will absorb all I can from John Lathamexamples to learn from. Lastly, I am anxious about how our the new Chair, so I am prepared to provide the leadershipindustrys innovation will be affected going forward. There are necessary for next year. Also, I will pass on my learnings as thenew breeding techniques that can really make a difference in 2nd Vice Chair to the new 2nd Vice Chair. In addition, I want tothe seed industry, and maybe something good will come out continue promoting the need to communicate to our members,this horrific situation by people understanding the need for agriculture community and, most importantly, the public.innovation to keep us safe and healthy.SW48/ SEEDWORLD.COMJUNE 2020'