b'PARTNER CONTENTColorant Dispersions for Fastand Cost-Efficient SolutionsUsing Clariants Agrocer liquid dispersions or granulated pigments, seed treaters can add both value and safety to the seeds they treat while maintaining both production and cost efficiency. S ince 2016, Clariants Agrocer has worked to provide excep- in the Agrocer aqueous pigment preparations: Red 112, Red 48:2, tional color solutions for agrochemical application, seedBlue 15:3, Green 007, Violet 023, and Yellow 001. Granulated color and seed treatment, and on-farm seed color application;options include Agrocer Green 007 and Agrocer Yellow 001 with affording customers, no matter the size of their operation, theadditional colors available soon. Both granular and liquid disper-opportunity to create value and added safety in their product linession pigments offer a dust-free color solution while increasing through the of color.flexibility and production efficiency through faster changeover A staple in seed coloration, liquid pigment preparations and thetimes and reduced cleaning time and effort. new product line of pre-dispersed granulated pigments provide aMaintaining the companys commitment to innovation, the fast and more cost-efficient solution to seed coloration, and almostgranulated pigment products have created a solution to a com-all have three years shelf life, Agrocer dispersions provide a multi- mon problem within the seed treatment industry, Brost shares. season investment for the future treatment of valuable seeds.Todays circumstances are that the majority of seed formula-Both liquid and granulated pigment dispersions provide ations have multiple components, and most are liquid. The innova-compatible solution in pesticide formulations and seed coatingtion of Clariants Agrocer granulated pigment dispersions is their products, these preparations are based on wetting and dispersingability to be added to a formula without adding any more water. agents that are commonly used in seed treatment. Additionally,They are as easy to work with as a liquid, you just dont have the the dry granulated pigment dispersions offer a small particle size,added water, which make them ideal for mixes with limited or no making them flow like a liquid and easily dispersible in in manyadditional liquid space., he says. formulas.Brost goes on to say that this is a value-added attribute of us-Kevin Brost, Vice President of Marketing Business Develop- ing Agrocer granulated colorants, rather than liquid; which allow ment of Sales for the Clariant Standard Colors Alliance, says thatseed treaters room for additional actives, such as nematicides, the Agrocer product line offers many advantages for customers. biologicals, etc. that can and do add value to their seeds.Agrocer offers dispersions cleared to be used on food useToday, it is about providing the grower with the best possible crops as all components are exempt from the requirement of avalue, and that may mean adding more protection on the seed, the tolerance under EPA regulations (40 CFR 180.920) and offer com- new granular products make that a possibility, so easily, he says. plete formulation for compatibility within the agro space, he says,For more about Agrocer granular products, or any of the Clariant product quality, compatibility and ease of use are our focus.Agrocer product line, contact Kevin Brost at 406-204-4404 orCurrently, the six most globally significant colors are availablekevin.brost@standardcolors.com or visit www.clariant.com/agrocer.JUNE 2020SEEDWORLD.COM /43'