b'CONTENTS / FEBRUARY 2021Features,continued44 Year of the SunflowerFind out when sunflowers were originally cultivated.46 Year of the HyacinthFlower lovers began cultivating hyacinths more than 400 years ago.48 Year of the MonardaFind out why this flowers called Bee Balm. 4450 A Market on FireSeed breeders help fuel hot pepper trend.56 Lettuce GoA closer look at our favorite salad ingredient.66 Not so Frequently Asked Questions All you wanted to know about organic50 80agriculture in Europe.Special Sections29 INSIDERSProblems tackling an issue in your business? Cant seem to find a creative solution? Our INSIDERS are here to provide 56 advice, tackling problems from social media to seed sizing to stewardship. Our INSIDERS come from across the seed industry, from production to sales, and theyre glad to coach Columns you on things that have worked in their business.International AgricultureIn Every Issue16 Development Passing the plant breeding torch. 60 StrategyAs Tomato Brown Rugose Fruit Virus infects tomato and 54 Seed Innovation Protectionpepper plants across the globe, seed companies are working Alliance on breeding a resistant tomato.The gooses daily golden egg.70 Cross Pollination64 EU: News and Views May the Force be with You! 72 World Status80 Giant Views 74 Industry NewsCSGAs roadmap to success is clear.78 Since 19152/ SEEDWORLD.COMFEBRUARY 2021'