b"BUSINESS GROWTHHow Would you Rate Your Digital Strategy on a Scale of 1-10?SHAWN BROOK PresidentSeed World Groupsbrook@seedworldgroup.comseedworldgroup.com@SeedWorldGroupDigital is the backbone of everything now. But while it's criticalnativesthey approach things differently. And thats a perspective to embrace digital, it's equally important to understand that trulyeveryone in business needs to harness, especially given the diverse upping your digital game involves having the right people andaudience we serve. knowledge on your side to make it happen. Only then can youWhether youre a seasoned industry veteran or part of the develop a comprehensive strategy that helps achieve your desiredyounger generation, you must deliver a digital product that reso-business goals.nates with everyone while continuously pushing the envelope.Two years ago, we hired a young woman named Rebecca. SheHowever, doing so involves more than just posting stuff on arrived at Seed World Group with bright eyes, a fresh perspective,social media. Posting content isnt a strategy, its just noise. Its but substantial digital knowledge and a relentless drive to tackle what- a single ingredient in the whole digital dish. The ingredients are ever challenges came her way.important, but you also need a talented chef. Thats someone who From the start, she delivered on multiple fronts. Internally, sheknows how to help you draw up a map to ensure youre headed in played a pivotal role in supporting our editorial team and shapingthe right direction. Without that, youre likely to end up serving our digital content strategy. Thanks to her efforts, our team saw sig- your audience the equivalent of a bad meal.nificant growth in awareness, engagement, and all the key metricsCompelling content, the expertise to connect that content that define success in the digital space. But at that point, her workto the right platforms, and the strategy to ensure youre moving was primarily behind the scenes, supporting our internal initiatives. toward your goals is the recipe for success. With the right people Recently, we made a strategic decision to move Rebecca into aand the right strategy, you can be confident in navigating the digital client-facing role. Our thinking was simple: we needed to give herlandscape, cutting through the noise, reaching your audience and more responsibility and more airspace to innovate and challengegrowing your business.our thinking. As a digital-first organization, we understand the importance of digital. But theres something unique about those who are digital Elevate your business withthe knowledge you need.Subscribe now for exclusive insights, breakthrough trends, and expert analysis delivered directly to your inbox. Join the Seed World Europe community today!seedworld.com/subscribeSEEDWORLD.COM/EUROPEISEED WORLD EUROPE I 33"