b'The Headlines Business | People | Policy | Product | ResearchSubmissions welcome: news@seedworldgroup.comPOLICYPBR for the Fruit, Vegetable and Ornamentals Sector Could Get a Big Upgrade The Plant Breeders Rights (PBR) Office is looking for public input into a slate of PBR amendments, including clarifying that the farmers privilege does not extend to the saving and reusing of propagating material (including seeds) of PBR-protected fruits, vegetables and ornamentals. The public consultation runs until July 12, access it at seedworld.com/pbr-2024 PRODUCTBayer Advances Genome-Editing Initiatives for Nutritionally Enhanced VegetablesBayer has initiated two collaborations to advance genome PEOPLE editing in vegetables. Bayer has partnered with South Korean The Pitura Seeds Polar Bear Plunge Fundraiser was a Hugebiotech company G+FLAS to develop genome-edited tomato Success varieties enhanced with vitamin D3. Bayer has also obtained Nineteen brave souls took the plunge into the freezing depthsa license from Pairwise to work with and commercialize its of a pond on the Pitura Seeds grounds in Domain, Man.,genome-edited mustard greens. These greens, a mix of colourful on March 22, raising over $70,000 for STARS Ambulance.leafy varieties with a unique, fresh flavour and higher nutri-This event marked the inaugural polar bear dip fundraiser intional value compared to lettuce, are the first gene-edited food support of STARS in Manitoba, a non-profit helicopter airintroduced to the North American market.ambulance organization.RESEARCHSeeds Canada Brings Bayer Alumnus Trish Jordan Onboard toStudy Shows Agricultural Technology is Helping Cut EmissionsContinue Developing its ISSB ConceptA new study shows new agricultural technology and manage-Trish Jordan, known for her work with Bayer Crop Science andment can eliminate greenhouse gas emissions, producing net its legacy company Monsanto, has been selected to continuenegative emissions. This would reduce more greenhouse gas developing Seeds Canadas Inclusive Seed Standards Bodythan food systems are adding. Benjamin Z. Houlton, the (ISSB) concept. Her deliverables will include the developmentRonald P. Lynch Dean of the College of Agriculture and Life of a comprehensive model, including mandate, scope, repre- Sciences at Cornell University, and Maya Almaraz, associate sentation, structure and governance, as well as a recommendedresearch scholar at Princeton University, recently led the study, timeline for development.published in PLOS Climate. They reported that using agri-cultural technology could result in more than 13 billion tons Loralee Orr Named Corteva Canadas Commercial of net negative greenhouse gas emissions each year. The paper Business Leader shared that the food systems of the world generate 21% and Corteva Agriscience announced the appointment of Loralee37% of the planets greenhouse gas emissions each year which Orr as Canadian commercial leader, succeeding Jeremy Dirks,could grow to 50% and 80% by 2050 if left unmanaged. who is transitioning to vice-president of Cortevas global corn portfolio. Orr will remain based in Cortevas Canadian headIllinois-Led Project to Sequence 400 Soybean Genomes, Improve office in Calgary, Alta. Future CropsAn ambitious effort led by the University of Illinois Urbana-BUSINESS Champaign and the U.S. Department of Energy Joint Genome BrettYoung Awarded Best Managed Institute will sequence 400 soybean genomes to develop a Companies Status pangenomean attempt to characterize all the useful BrettYoung is a 2024 winner of the Canadas Best Manageddiversity in the genome to create an even more robust and resil-Companies Platinum Club designation, having retained itsient crop. The soybean pangenome project will sequence and Best Managed designation for seven consecutive years or more.analyze at least 50 soybean genomes from cultivated lines and BrettYoung was recognized with Platinum Club status for itswild relatives at reference quality, the gold standard of modern unique position as Canadas largest independent seed company. sequencing. 38 SEEDWORLD.COM/CANADA JULY 2024'