b'PARTNER CONTENTOMEGA\x1f3 CANOLA PRODUCTION SYSTEM:A GAME-CHANGER FOR HUMAN AND ANIMAL HEALTHIts hard to believe a tiny canola seed could help change the world, but thats what Nuseed is doing with its Omega-3 Canola Production System.O mega-3 fatty acids are essentialDebbie Stiles, Nuseeds North Ameri- Nuseed knows exactly what the canola is nutrients that have manycan Strategic Marketing Manager for itsultimately being used for, theres little risk benefits for human andOmega-3 Canola Production System, saysfor the grower.animal health. They are important forthe system is having a transformative ef- This is entirely different from other brain, eye and heart development, asfect on growers, aquaculture and consum- crops where the grower might grow some-well as inflammation managementers alike.thing thinking theres going to be a lot of and immune function. However,I spend 90% of my time communicat- demand, but then they find out the bottom most of the omega-3s consumed bying with growers the significance of thishas fallen out of the market and they have humans come from marine sources,and why it\'s important for them. It\'s like anowhere to send their crop. With the Nu-such as fish and algae, which posesfull circle where we can see right from theseed Omega-3 Canola Production System, environmental and sustainabilityproduction side all the way through to howthey dont have to worry about that, we\'re challenges. it\'s impacting the consumer, she says. with the grower through to delivery of the Nuseed, a global leader in canolaOne of the unique aspects of the Nu- product. she says. breeding and processing, has developed aseed Omega-3 Canola Production SystemAnd growers are responding in kind.novel technology that enables the produc- is its direct link to consumer demand, pro- "Approximately 100 growers from tion of omega-3 canola oil from canolaviding growers with a clear view of marketacross Montana and North Dakota seeded grown by its contracted growers. This isopportunities.Nuseed Omega-3 Canola in spring 2023. In the first time that a plant has been ge- We have a direct line of sight on con- 2024, approximately 400 growers will be netically modified to produce long-chainsumer demand because we feed that cano- participating in the Nuseed Omega-3 omega-3s (DHA and EPA), which are thela into our nutritional side of the business,Canola Production System."most important types for human health. working to bring the resulting oil productsShe attributes this impressive growth Its something thats been born out ofdirectly to the aquaculture industry andto increased visibility, branding efforts, necessity. As the worlds marine resourcesconsumers. It\'s a closed-loop system, andand enhanced communication with grow-experience a decline, the need for land- we know what aquaculture and consum- ers and more media attention about de-based sources of omega-3 is intensifying,ers want and where the market is going. clining ocean resources in light of climate and Nuseed is answering the call. Furthermore, Stiles notes that becausechange.SEPTEMBER 2024SEEDWORLD.COM /41'