b'CONTENTS / SEPTEMBER 2024Features07 Top 15 Management Mavericks38Crops That Fertilize Themselvesof North America A progress report on achieving nitrogen fixation in corn and 15 innovative leaders from theother non-legume crops.United States, Canada and Mexico.12 New ASTA Chair Talks AboutColumnsActivating MembersDan Foor lays out his vision. 04From Our DeskSalute to the Management Mavericks of North America.14 Seed to Sip: DasylirionSotol is poised to shake up the spir- 06 People-Powered Leadershipits industry. How better breedingDo You Want to be Right, or Do You Want Things to Go Well?can drive its future.34 HR Handbook17 The Seed Industry Must StayAre You Blinded By the Light?Focused During Tense TimesASTAs Andy LaVigne tells the48 Giant ViewsSeeds Canada audience to remainWhats it Going to Take for LatAm to Find its Place in the Global engaged despite challenges. Seed Sector?22 U.S. Continues to Push Back on Looming Corn Ban in MexicoA decision is expected before the end of 2024. Special Sections24 Food Security is National18 Remembering APSAs Founding FatherSecurity Mogens Lemonius, 1939-2024Universities partner with industry and government to bolster cyber- 20 INSIDERSsecurity. Problems tackling an issue in your business? Cant seem to find a creative solution? Our INSIDERS are here to provide 28 From Young Breeder to Seedadvice, tackling problems from social media to seed sizing to Visionary stewardship.Enza Zadens CEO on growing up in the seed sector and leading a global company. In Every Issue On The Cover30 New Technology Dramatically Improves Long-Range36 Strategy Keri Carstens, CEO at Weather Prediction Knowledge of Genetics isJord BioScience. An oceanographer and his engi- Changing the Face of PestPhotographed by Jami Milne, neer sons fundamentally changeManagement www.jamimilne.comthe game for sub-seasonal weather forecasting, outperforming the44 Industry Newsmost respected global long-range weather forecasts. 47 World StatusSEPTEMBER 2024SEEDWORLD.COM /1'