b'PARTNER CONTENTInnovation at Hazera: Pioneering a New Era in Global AgricultureBy: Nicolas Tinel and Ofer PelegA t the World Seed Congress in Rotterdam, we had the oppor-tunity to engage in a thought-provoking discussion with Marcel Bruins, editor of Seed World Europe. Our conversa-tion centered on the critical need for seed companies like Hazera to foster innovation to address the current challenges in agricul-ture. We are pleased to share our insights in this article.Hazera has always been a trailblazer in innovation, intro-ducing segment-defining varieties like tomato Daniela, melon Galia, pointed cabbage Tinty as well as introducing personal size watermelons. Now, more than ever, it is imperative that we con-tinue this strategic approach to meet the diverse needs of growers across global markets.While the term "innovation" is ubiquitous, at Hazera, it is a core value. Our substantial investment in research and develop-ment reflects our commitment to overcoming growers\' challenges and embracing cutting-edge solutions. We integrate disruptive technical tools and leverage next-generation breeding technolo-gies, including DNA sequencing and phenotyping, to expedite our time-to-market. Moreover, we utilize big data, bioinformatics, scientific computing, and other advanced innovations to develop superior varieties. These varieties offer robust performance, higher yield, and enhanced resistance to pests, diseases, and en-vironmental stressorsattributes essential for growers to thrive.Innovation extends beyond product development to our seed production and processing facilities worldwide. We collaborateers and consumers appreciate. Our "Tomatoes that work for you" with various companies and startups within the strong ag-techrange, for example, focuses on sustainability for the fresh chain ecosystems of Israel and the Netherlands to identify new produc- while addressing labor challenges worldwide. Similarly, our new tion locations less impacted by climate change. These collabora- mini seedless watermelon range ensures year-round availability, tions are crucial in overcoming global agricultural challenges andreducing waste and maintaining high quality. One of the varieties ensuring a reliable seed supply for growers and partners in overin this range, Exceed, secured the prestigious second place at the 130 markets. Fruit Logistica Innovation Award.To further embed innovation within Hazera, we have intro- For over 100 years, since the foundation of Nickerson Zwaan in duced the role of Global Head of Innovation. This position will beThe Netherlands (1925) and Hazera in Israel (1939), our mission integral in overseeing our innovative activities and aligning themhas centered on people, partnerships, and ensuring crops and with our business objectives. The focus will be on identifying keygrowers thrive. Today, these values drive our priorities; to con-areas for transformative innovation and developing strategies totinue embracing this innovative spirit and remain a pioneering support operational teams effectively. contributor to the evolving agricultural landscape. From research Our goal is to cultivate a culture of innovation where employ- and development to products that growers and customers love, ees are empowered to generate, test, and implement new ideas. AsHazera is committed to supporting growers and their families for a proud member of the Limagrain Group, the worlds #1 vegetableyears to come.seed company, we are driven by perseverance and long-term progress. This commitment is vital for the future success of ourWHERE growers and the industry at large. ON THE WEBInternally, these are game-changing processes, but the true value of these efforts is evident in the products we bring to theWe invite our partners, growers, and consumers to continue this dialogue during the International market. As part of Limagrain, which first patented resistance toOpen Days happening in week 39 in Warmenhuizen, Netherlands. Join us to discover our varieties, meet ToBRFV, Hazera continues to deliver products that both grow- global experts, and witness new planting and harvesting techniques. More details are available at https://www.hazera.com/opendaysSEPTEMBER 2024SEEDWORLD.COM /21'