b'PARTNER CONTENTClariants Liquid and Powder Gloss Seed Coatings Create Value through Improved Performance and AppearanceClariants Agrocer range delivers maximum treating performance and maximum gloss impact with their new powder and liquid gloss coating. B uilding on more than 100 years of experience and superior product performance, Clariants Agrocer brand, in partner-ship with Standard Colors, has launched powder gloss seed treatment products, to be followed by liquid gloss products in the near future.Powder gloss treatments offer two distinct ranges of finish: matte and sparkle. Applied as an add-on, gloss treatment can ac-centuate any color to appear brighter and provide a high-end glossy appearance to differentiate a seed product from competitors. Additionally, the application provides customers the unique opportunity to make a branding and identification statement with their seeds while improving seed treating process performance and providing better plantability.When people think of gloss, they think of a pearlescent ap-pearance, which is correct, but our gloss products are formulated to also provide maximum performance in treating and planting, using no fillers, says Mark Self, market segment manager for special applications at Clariant. Applied as a second-step of the seed treatment color process, gloss can be added on top of any shade of color and be used in any color treatment, making it a dynamic branding and identification tool for those who choose to apply it. The gloss also helps to dry seeds faster. The seed is drier exiting the seed treatment process, and with the help of the glossWe offer high-value, customer specific formulations and size barrier properties, they bridge less than seeds that havent beento fit individual needs, he says. There are no fillers or bulking in gloss treated, says Standard Colors Agro Groups Vice Presidentour products. Clariant Agrocer glosses and products are amongst of Technology, John Kibbee. By allowing theseeds to dry morethe top performing glosses on the market.Also, you can purchase quickly, the gloss helps when applying todays higher applicationthese products without the concern of being bundled into a larger rates to deliver additional agronomic benefits, he says. package of products. Buy the product you need without makingA value-added addition for all major economic agriculturepurchase concessions, or compromising on value or technical crop seeds, as well as specialty seeds, gloss application is an op- requirements.tion for all, with no minimum order size stipulations or productCombined with industry-leading product innovation and per-bundling involved.formance, the Clariant-Standard Colors Agro Group partnership Gloss treatment not only creates value in the aesthetics ofalso provides customer service that is second to none; the team seeds, it also enhances performance to its unique particle shapeis always eager to answer questions and provide solutions to new, and physical properties, the gloss treatment improves both slipexisting and potential customers. and flow in the seeder, and the plantability of the seeds. The valueFor questions or to learn more about the Clariant Agrocer line of a Clariant gloss coating is among the best on the seed colorof glosses, contact the team at: treatment market, as Standard Colors Agro Groups Vice Presi- mark.self@clariant.com dent of Business Development, Sales and Marketing, Kevin Brostjohn.kibbee@standardcolors.comshares. www.clariant.com/agrocerJANUARY 2020SEEDWORLD.COM /17'