b'CONTENTS / FEBRUARY 2025Columns04 From Our Desk42 People-Powered Leadership08 Special Sections20 INSIDERSProblems tackling an issue in your business? Features Cant seem to find a creative solution? Our INSIDERS are here to provide advice, tackling 06 Leading the Way in the Seed Industrysproblems from social media to seed sizing to Next Chapter stewardship.Its about being part of something bigger than ourselves.08 Tough, Beautiful, Climate-SmartIn Every IssueFlowersThe market is growing for ornamentals that44 World Statusneed fewer inputs.46 Industry News14 Seed to Sip: How Corn Shapes Bourbons Flavor and Legacy 48 Giant ViewsEvery glass tells a storyfrom seed to sip, blending tradition and innovation.18 The Estate Whiskey Alliance isCrafting a New Gold Standard in SpiritsClarity, certification and innovation forestate-produced whiskey.24 Bees in Bed with AlfalfaThese tiny pollinators are perfect partners for success.30 IP Protection for Plants Drives the Next Wave of Horticulture Innovation 24Beauty and law intersect to safeguard innovation in the seed industry.34 From Ballots to Bills in a Political TransitionLooking ahead to a new President, CongressOn The Coverand Senate and what that means for seed.Sarah Wilbanks, AOSCA CEO,38 Consumers Dont Really Understandphotographed by Primus Visuals inRegenerative Ag Orlando, Florida. www.primusvisuals.comSurvey shows consumer support for regenerative ag but are unsure of what it is.FEBRUARY 2025SEEDWORLD.COM /1'