b"I N D U S T R Y N E W SChile's fruit exports in the first half of 2024 exceeded $7 billion, a nearly 9% increase from the same period in 2023. This growth is attributed in part to a public-pri-vate cooperation strategy led by the Undersecretariat of International Economic Relations and ProChile, the Foreign Ministry department responsible for promot-ing national products and services globally. ProChiles National Director, Lorena Seplveda Villa, emphasized that this collaboration has been crucial in diversifying and strengthening Chile's global trade agreements. She also highlighted the quality, safety, and flavor of Chilean plums, blueberries, cherries, and other fruits as key factors driving the increased exports.Digital technologies can boost farm efficiency, pro-ductivity, and profits, but many farmers aren't fully utilizing them. Researchers at the University of Illinois Urbana-Champaign found that communication chan-nels significantly impact farmers' decisions to adopt technology. A new study in Agriculture examines how traditional media, social media, and interpersonal meetings influence soybean farmers in the U.S. and Brazil. Lead author Joana Colussi and her coauthors from ACES and the Federal University of Rio Grande do Sul surveyed 801 soybean farmers in the top Consulting firm Stone X projects that Brazil willsoybean regions of Brazil and the U.S. to understand harvest a record 165 million tons of soybeans intheir use of digital technologies, their benefits, and the communication channels that influence their adop-the 2024/25 marketing year, up from 149 milliontion. In both locations, survey respondents felt digital tons in 2023/24, despite challenging weather. Thistechnologies were influential in decision-making and beneficial for farming outcomes, especially regarding increase is attributed to a return to yields of 3.55the potential for increased efficiency and profitability.tons per hectare and ongoing expansion of planted Srgio Luiz Alves Jr (Brazil), Associate Professor at the areas, assuming stable climatic conditions. BrazilFederal University of Fronteira Sul (UFFS), has been plans to plant 46.53 million hectares of soybeans innamed one of 11 ambassadors that were announced by Applied Microbiology. Serving for two years, these 2024/25, slightly more than the 46.16 million hectaresambassadors will play a crucial role in spreading in the previous season. However, financial gainsawareness about AMIs mission and strategies. Theyre not just messengers but key players in their commu-are expected to be modest due to less favorablenication strategy. Equipped with marketing tools and soybean prices. Experts also predict a recordmerchandise, theyll help expand our membership worldwide.102 million tons of soybean exports in 2024/25, surpassing the 92 million tons expected in 2023/24The Brazilian Association of Producers and Exporters of Fruits and Derivatives (Abrafrutas) is pleased to and the previous high of 101.87 million tons inannounce that Costa Rica has approved the import 2022/23. of Brazilian avocados. This achievement is the result of collaborative efforts between Abrafrutas, the Ministry of Agriculture and Livestock (MAPA), and the Ministry of Foreign Affairs (MRE). Brazil, a leading avocado producer, has seen its production grow in 42/ SEEDWORLD.COMLATAM"