b'CONTENTS / SEED WORLD LATAM Features08 In his Own Words: Ignacio Bartolom as CEO of GDM12 Heres What the Experts Want to Change About LATAMs Seed Sector16 The Digital and Technological Revolution in LATAM Ag: Are We Villains or Heroes?19 Positioning South America as a20Sustainable Food Superpower with Global Impact20 Is South American Agtech Facing a Funding Winteror a Phase of Big Opportunity?24 New Crop Research Concept Leverages Farmers for Mass Crop Trialing30 Cultural Intelligence to Suc-Seed Across04 40Borders34 National Seed Associations Weigh in on Challenges and Opportunities Ahead Columns39 The Seed Sectors Battle Against Microplastics 04 Welcome to Buenos Aires42 Industry News 06 The Power of Telling our Seed Stories46 World Status 27 HR Handbook48 How Do We Get Quality Seed to Those38 People-Powered LeadershipWho Need It Most?40 Giant ViewsSpecial Sections22 INSIDERSOn the Cover24 Ignacio Bartolom, GDM Photo: Matias DelacroixLATAMSEEDWORLD.COM /1'