b'to the rural inhabitant. This misperception, unfortunately, hasbounty, almost effortlessly, according to the urban perspective.endured for over two centuries. This misunderstanding is a problem of profound ignorance Urban development continues to be prioritized over ruralabout agricultural activity and its actors. The only antidote is development, leaving the countryside short on quality education,education and communication. Those of us who have devoted health, energy and connectivity. There is a perverse political logicour lives to agriculture have failed to convey our message effec-behind this since urban concentration also means a concentra- tivelyboth to society and to government decision-makers who, tion of voters, which overshadows the importance of a school in aunfortunately, also lack understanding of the reality.remote rural area. This article is one more attempt to generate reflection on However, each nations cultural traditions remain far morethis problem, in the hope that the new generations will succeed deeply rooted in rural areas. The underestimation of rural inhabit- in repositioning our sector in society. The call to action is clear: ants and their cultural heritage has led to a misconception of theimprove communication, educate and revalue the fundamental agricultural sector, seeing it as merely a simple harvester of naturesrole of the agricultural sector in our lives.SWLATAMSEEDWORLD.COM /41'