b'September 2024ContentsFEATURES PLANT BREEDING MUST 04Top Management Mavericks ofBECOME PART OF THE NATIONAL North America08 The ISSB Concept Has Run upAGRICULTURAL AGENDA. WE NEEDAgainst a Legislative Wall TO MODERNIZE FACILITIES AND 12 Committed to Conversation TRAIN NEW PLANT BREEDERS AT A 14The Seed Industry Must StayFocused During Tense Times MODERN LEVEL. 18Big Goals, Big Partnerships Valerio Hoyos-Villegas / 3822A Century of Growth28 ISTA: 100 Years of Progress in Seed Quality Assurance 34 Announcing the 2025 CPBIAwards38 Breeding in Crisis?PERSPECTIVES16 CSGA35Cover Crop Corner41Seeds Canada48 Giant ViewsON THE COVER: Brent Collins is the new DEPARTMENTS president of Seeds Canada. 42 Retail Strategy We sat down with him in Edmonton, 46 The Headlines Alta., during the Seeds Canada annual conference to hear his vision for the future of the association. See page 12. SPECIAL SECTIONS Photo: Svetlana Yanova Photography/32 INSIDERS svetlanayanova.comSEPTEMBER 2024 SEEDWORLD.COM/CANADA 1'