b'COMMITTED TO CONVERSATIONSeeds Canadas new president Brent Collins is set to tackle two big priorities that could shape the future of Canadian seed. Marc ZienkiewiczBRENT COLLINS HAS become known as a strategic visionary with a knack for anticipating market needs and responding with innovative solutions. Under his leadership as head of seeds and traits for BASF Canada, the company has launched numerous groundbreaking products that have revolutionized modern farming. His ability to fuse scientific innovation with practical application has earned him a reputation as a dynamic leader who is always one step ahead of the curve. You might say that makes him the perfect person to take the reins as president of Seeds Canada, which he recently did during its annual meeting in Edmonton, Alta.There are two main areas of focus that Seeds Canada is gearing up for, and Collins will lead it through them. Firstly, the organi-zation is preparing to review its strategic plan this fall, something it last undertook three years ago when it was established.Like most organizations, revisiting the FUN FACTS ON BRENT COLLINS1.Favourite Movie: The Shawshank Redemption. It really stresses the importance of standing up for what is right.2.Words to Live by: Courage is notsimply one of the virtues, but theform of every virtue at its testing point.C.S. Lewis12 SEEDWORLD.COM/CANADA SEPTEMBER 2024'