b'FROM OUR DESK SONJA BEGEMANN Continuously Proving Editorial Director, Seed World Group theValue Servicesof ourInnovations that Move the NeedleConfidence, accuracy, reliability, turn-around time and web-results are all important features of our seed testing services. CALLING ALL INNOVATORS we Ampha P20, Amphasys Catch Up on Past Episodes But the value comes from providing a measure of purity, want to learn from you!PhycoTerra ST, Heliae If youre eager to learn more about Seedcomposition, viability or vigor when and where it counts.Mother Nature isnt pulling any Kan-7, Kannar Speaks, youre in luck. The first two punches, insects continue to attack,ROXY Rice Production System,seasons of Seed Speaks are available on-diseases are evolving and countless otherAlbaugh LLC demand on Seed World Groups YouTubeAs the industrys leading independent threats are bearing down on crops. As SOYLEIC, MOSoy channel under the Seed Speaks playlist. third-party seed and grain testing farmers fight to protect yields, the seedSuperSede Line of Seed TreatmentSeason one features experts fromauthority, Illinois Crop strives to industry is aligned to help these produc- Products, FBSciences around the world who provide an inside ers from around the globe rise to meet Teraxxa Seed Treatment, BASF look at common human resource bot- offer standard lab features with a the challenge of providing food and fiber XtendFlex Soybeans, Bayer tlenecks and solutions to help overcomevalue-based approach optimized for to a growing world. these issues. From labor shortages,companies small to large. From digital technologies, to seedto incorporating more diversity in the treatments, to genetics, innovations in theworkforce, to handling COVID vaccines seed industry are limitless. Keeping upand travel, theres sure to be something with innovation, however, is challenging. ToFrom digital technologies, to seedto learn.learn more about innovations that are ortreatments, to genetics, innovationsSeason two, Science Under Fire, show-will make a difference, Seed World Groupcases experts from around the world is taking a closer look at individuals andin the seed industry are limitless.who dive into controversialyet critical companies tackling agricultures biggestKeeping up with innovation, agricultural practices. The speakers dis- Start with one sample orchallenges in this season of Seed Speaks. cuss the seed industrys hits and missesone hundred samples, we willTo get the full scoop, were taking ahowever, is challenging. when it comes to communicating aboutprove the value of our services.deep dive into Innovations that Move thethe promise of these technology to the Needle. masses, and what it will take to encour-This series marks our third season ofage acceptance. 888.455.3105Seed Speaks. Every week youll find hostsTune in to these episodes here: www. Diverse Small-Seed Testing Capabilitiesyoutube.com/playlist?list=PLy-JQ6AUM- ILCrop.comAlex Martin, editor of Seed World; AshleyYoull hear from not only Seed Worlds Robinson, editor of Alberta Seed Guide;Top 10 Innovations of 2021, but otherSc8WUN1v_QN9PG5tkUMkMa0YIllinois Crops Registered Seed Technologists Marc Zienkiewicz, editor of Germination;movers-and-shakers of the industry.Have ideas for future topics or wanthave the credentials, technical competency and me, at 12:00 CDT on Seed WorldsSpeakers range from college studentsto be a panelist? Reach out to me atIllinois Crop Improvementand experience to test a wide range of Facebook page and Seed World Groupsto multi-national corporations; the onlysbegemann@seedworldgroup.com.Association, Inc. species, including sunflower, cotton, sorghum, YouTube channel. Our goal is to engagecriteria are they must be doing somethingWere eager to add more topics that with people across the industry to getnew and impactful for the industry. matter to our readers. In the meantime,rice, vegetables, turf grasses, forages and questions answered, curiosity piqued andFor those of you who might not bebe sure to tune in each week and checkmore. Illinois Crop offers Germination, Seed information exchanged. familiar with Seed Speaks, each half-hourout last season!SW ISO/IEC 17025:2005 AccreditedPurity, Seed Vigor, Seed Count, TZ, All State Well kick off the season by interview- episode features experts from across theOur accreditations, proficiency tests and ing Seed Worlds 10 Most Innovativeworld who will provide insights into dif- independence help us deliver the promiseNoxious Weed Exam and other seed testing Product winners including (listed alpha- ferent kinds of innovations, their potential,ON THE WEB of honest and reliable results. capabilities to producers, wholesalers, WHERE betically by product): availability and use in seed. Episodes areretailers, farmers and seed control officials asAgVoice, by AgVoice Global available on-demand on Seed World,To access the written articles from each episode, view the videosCFIA Officially Recognized Seed&Testing Laboratory no. 3010 an independent not-for-profit association. Air-Dryable Direct DNA qPCR Plant,Germination, European Seed and Albertaand find all content related to Seed Speaks visit our landing page: Meridian Life Science Seed Guide websites. seedworld.com/seed-speaks-videos 88/ SEEDWORLD.COMJANUARY 2022SW_2021January44-OBC.indd 89 2021-12-09 8:29 AM'