b'PARTNER CONTENTNew Name, Newheres one word thats sure to throw everyone off their T balance. Its not really a good or bad word, but it brings an unpredictable air with it. For some, it might be exciting. For Opportunities,others, it might drive up anxiety. Change.Same CustomerDid it excite you? Did it terrify you?Change comes with life, and while it might have a slight nega-tive connotation around it for some, ABM is excited to see what Service new challenges and opportunities change will bring as they tran-sition under the Agrauxine by Lesaffre brand.Lesaffres LegacyAs ABM transitions to the Agrauxine byWhile Lesaffre might not be a name that the U.S. seed industry is Lesaffre brand, both companies reiterate thatfamiliar with, its a name that comes with a great history and long legacy. Established in 1853, Lesaffre supports bakers and cooks change wont affect customer service. across the globe, whether you know it or not. How? Well, Lesaffres best known as a global player in the fermentation industrypar-By: Alex Martin ticularly in the yeast industry. Basically, theres one bread out of three in the world that is baked using Lesaffres yeast, says Hugo Bony, CEO of Agrauxine by Lesaffre, the business unit of Lesaffre dedicated to biosolution products. Its quite the significant success story and its been managed due to the mastery of the industry.And even after 170 years in the business, deep down, Lesaffre is still a family company. Lesaffre was built due to a friendship between Louis Lesaffre and Louis Bonduelle who launched the companys first grain alco-32/ SEEDWORLD.COMJANUARY 2022'