b'Strengthening an IdentityLegacy Agripartners CEO, Colin Steen, reflects on how changing a name can strengthen a companys core values.Seed World (SW): Whats your favorite TV show?Colin Steen (CS): I will always be a huge Seinfeld fan, as I have seen every episode several times. But lately I have really enjoyed watching every minute of Ted Lasso; so many great coaching moments in that show. I have used the be a goldfish line several times with my kids sports teams that I coach. SW: No. 1 sport to watch?CS: I grew up in Saskatchewan, Canada, so I am legally bound to say hockey! There is nothing like going to a hockey game, whether it is at the youth level or the pros. It is fast, physical and a great team game. SW: In your life, where have you lived?CS: I grew up in an amazing small town; Weldon, Saskatchewan. After college I spent five years in Rosetown (where I met my wife Angie!), and then lived outside of Calgary for almost three years. In 2003 we moved to the U.S. and lived in Omaha, Neb., for three years, where we became Husker fans for life. We spent an awesome two and a half years in Boston, and have been in Maple Grove, Minn., since 2009. We love it here in Minnesota, and feels a lot like home (hockey, weather and Lutherans).SW: As a child, what did you want to be when yougrew up?CS: Other than a brief desire to be an astronaut, I knew I wanted to be involved in agriculture right from the start. I loved farming, raising cattle and everything about being involved with agriculture. It doesnt matter whether I am in the middle of Wisconsin or Saskatchewan, people in the agriculture industry have been the most genuine people I have met.strengthening our identity. The name change signals the importance of partnerships with companies to focus on rural SW: Whats one thing you learned in your first year asAmerica. Secondly, we wanted to help reduce the confusion CEO of Legacy? between the holding company (used to be called Legacy Seed CS: Probably the biggest thing I have learned is CEO timeCompanies) and one of our brands Legacy Seeds. management. Managing my time for the various aspects of the business ranging from order management systems toSW: Whats your top priority for 2022?our strategy of focusing on food and feed. I am lucky to beCS: My top priority is to establish Legacy Agripartners as a long-surrounded by a tremendous team that allows me to focus onterm partner in the food and feed markets moving forward. the bigger picture a little more often.We have a strong foundation to be proud of; including our alfalfa breeding program, non-GM food grade bean presence SW: You recently had a name change at Legacy! Why thein Michigan, and our Ration Choice silage portfolio. Finding the switch to Legacy Agripartners? acquisition opportunities and partnerships that will help us build CS: There were two primary reasons, both targeted aton this foundation will be important for 2022.SW28/ SEEDWORLD.COMJANUARY 2022'