b'PARTNER CONTENTHow Important is a First Impression?Its always important to make a first impressionare you making one with your seed?E veryone is amply aware of how important first impressions are. We have all been successful with a first impression, and we have probably all had that sinking feeling when we did not suc-ceed in making a great first impression. However, we also know that we can come back from a bad first impression, because we have plenty of tools in our tool kit to overcome it. But wow, is it ever easier if we can make that first impression amazing!As we look ahead to the spring plant-ing season, everyone is looking to offer growers greater value through improved seed performance. Everyone is confident in their seed, confident in the results it will generate and confident they will have a satisfied client at harvest. Have you thought about your seeds first impres-sion? What is that feeling when your customer opens that first bag? Wouldnt it be great if you could create a WOW feeling?In a market filled with brands and seed that all look basically the same, toGloss treatments can help to create a visible difference for your seeds.be impressive, to truly differentiate your seed, you need to be recognizable. All thestimulants, biologicals and all the otherqualities and differentiations visually. hard work you put into ensuring the bestagronomically beneficial products weIt is very difficult to ask for what you possible seed is in the bag, so first impres- want to apply to seed, creating far higherwant when you dont know it exists. Kib-sions are importantmake sure theyvalue, he continues. In addition, glossbee and Brost work with clients in the U.S. remember you, make sure they know yourtreatments provide better slip and flow inand Canada to create customized solu-brand and make sure they keep comingthe seeder and improve plantability. Bettertions for their specific needs. This leads to back for more. From the moment the bagplantability leads to better field stand, andformulations and treating processes to as-is opened, with just one glance, show yourultimately better yield. sure performance, enhance your product customers that they are buying value andWe want to help customers createand build your brand. performance.an obvious brand value statement withWe pride ourselves on understanding Gloss treatments can help you to createa high quality and unique look, allowingthe customer and working with them to this WOW feeling, but they do muchtheir seed to be seen for the trait valuecreate a product that is as unique as the more than provide exceptional luster.contained within, says Standard Colorsseed in the bag, Brost says. Great seed We are seeing increased interest in theAgro Groups, Kevin Brost. When buyingshould be obvious. We make seed look and application of powder gloss as a dryingany product, first impressions are very im- perform better, one customer at a time. agent, like talc, to help dry seeds faster,portant, and it is no different with seed. AsDo you want that WOW effect for says Standard Colors Agro Groups, Johnseed value has increased and the numberyour seeds? To learn more, visitKibbee. The gloss that is applied to seedsof internal traits, and externally addedwww.clariant.com/agrocer or contact provides an increased absorption capacitytechnologies, increase it has becomeKevin Brost at 406-204-4404 orfor carrying additional fungicides, growthincreasingly important to reflect thosekevin.brost@standardcolors.comJANUARY 2021SEEDWORLD.COM /63'