b'CONTENTS / JANUARY 2021Features,continued50 Q&A with Michael ParelesThe Global Digital Strategy and Growth Lead, co-founder of Bayers Blockchain Center of Excellence, talks about how important it is to have traceability throughout the stockholder chain.54 Making a Case for the Connected FarmSoftware and analytics expert, Claudia Roessler, shares her insight on ag techwhere the industry is today and whats to50 54come.Columns Special Sections12 Seed Innovation Protection29 INSIDERSAllianceProblems tackling an issue in your business? Cant seem to They Stole My Seed! find a creative solution? Our INSIDERS are here to provide advice, tackling problems from social media to seed sizing 52 The Risk Cornerto stewardship. Our INSIDERS come from across the seed Sustainable Intensification: A Seedindustry, from production to sales, and theyre glad to coach Solution? you on things that have worked in their business.58 International Agricultural DevelopmentIn Every IssueThe Future of Overseas Aid Development Work 60 StrategyAlthough hybrid wheat has found a market in Europe, its 80 Giant Views falling behind in the U.S.What Do You Want People to Know About You? 64 Cross Pollination66 World Status70 Industry News78 Since 1915On the CoverFor our January 2021 issue of Seed World, we feature Brett Hodnefield, the outgoing president of the Independent Professional Seed Association (IPSA). Hodnefield will be wrapping up his term as president in Tucson, Ari., where IPSA will be holding a hybrid in-person and online annual 78 conference due to COVID-19. Hodnefield will continue to serve on the IPSA Board as past president in 2021. Photo: Jami Milne Photography2/ SEEDWORLD.COMJANUARY 2021'