b'CONTENTS / FEBRUARY 2022Special Sections33 INSIDERSProblems tackling an issue in your business? Cant seem to find a creative solution? Our INSIDERS are here to provide advice, tackling problems from social media to seed sizing to steward-ship. Our INSIDERS come from across the seed industry, from 38 production to sales, and theyre glad to coach you on things that have worked in their business.Features,continued38 Whats That Smell?A look at the stinkiestand among the most stunningplants in the world.42 Alternative Protein Growth is Skyrocketing. Are You Ready for it?Within the decade, the plant-based protein sector is expected to grow to $140 billion. The industry ramps up for change. 48 5246 Q&A: Norm PoppeThe CEO of Applewood Seed Co. says his No. 1 priority is ensuring customers eve- Columnsrywhere get to enjoy the simple joys of flower seed. 10 International Ag DevelopmentStarting a seed company from scratch48 Q&A: Irwin GoldmanThe professor at the University of32 The HR HandbookWisconsin, says its imperative to get in theHow to manage a health conflict.field and get down and dirty when learning about crop breeding. 50 Seed Innovation Protection AllianceSeed Innovations: How far have we come in52 A Trait for Every Trend vegetables & flowers?Staying ahead of the market with soy-beans. 72 Giant ViewsUnwanted consequences despite good intentions.56 NBT Regulations Domino Effect on Global Trade and InnovationA live Seed Speaks panel takes a hard look at the future of breeding. In Every IssueOn the Cover 58 Cross PollinationOur cover features dahlia breeder Kristine Albrecht,60 World Statuswhos turned her hobby into a passion for breeding better64 Industry Newsdahlias for wedding flowers. Check out more about her on68 Breeding Historypg. 12.Photo Credit: Brion Sprinsock 70 If You Missed It2/ SEEDWORLD.COMFEBRUARY 2022'