b'PARTNER CONTENTGround-breaking Innovations, NaturallyAfact that were very good at innovating, patenting brand-new year brings with it promise and potential. As we start the new year, thatsthose innovations, and licensing new technologies especially true at Kannar Earth Science, Ltd.to strategic alliances who in turn are committed to As Kannars Plant Input Specialist, Im very excitedcommunicating and delivering the invention value. about new technologies coming out of the vari- Our innovations focus mostly on promoting crop ous Kannar innovation labs. Various patents are inestablishment and yield, by way of seed treatment the process of being finalized, after which we willtechnologies which incorporate beneficial mi-officially announce a handful of new, truly ground- crobes, synergists and micro-plastic free solutions.breaking, innovations and technologies that willExpect lots more of that to come as we further em-dramatically improve seed treatment and agricul- brace our increasing core competencies in innova-tural crop production, naturally. tion, patenting and licensing.This is just the start of our companys journey By: Ahsan Habib, Ph.D.,with a focus on intellectual property protection by Agricultural Inputway of patents. Our strategic business plan sup-Specialist & Lab Teamports the development of multiple patents around a Lead theme of innovation.And its exciting to be part of team that dreams big and globalwe only under-take patent efforts once we are assured of a signifi- At Kannar, however, our team operates on cant positive contribution to crop production. Wean open platform: were free to innovate expect to continue to license these technologies to partnerships that are dedicated to delivering theand brainstormthis often leads to value of these inventions. discovery of even better solutions. How is Kannar able to successfully bring to the market so many innovations? I truly believe it is because Kannar has an entirely different way of operating. Many innovation companies define each scientists role and confine their efforts within the box of that role. Despite company size, that con-finement can be suffocating and stifle innovation.While Kannars offerings continue to grow, our At Kannar, however, our team operates on an opencore values remain firm. We are guided by integ-platform: were free to innovate and brainstorm rity in all we dofrom the boardroom to the sale this often leads to discovery of even better solu- integrity is our compass. We are committed to tions. As a scientist, I deeply appreciate that Kannarcare: care for ourselves, our fellow co-workers, our offers me an opportunity to free my mind, allowingfamilies, this generation, and generations to come. me room to pursue fulfillment and true innovation. Finally, were dedicated to and entrusted with the Kannar has a passion for finding real solutionsresponsibility of sustainability. By providing real to real problems; developed through curiosity,solutions to real problems with a focus on environ-tenacity, and humility. Although the companymental stewardship, we make sure all parties along started withand still focuses onthe manufac- the value chain can sleep well at night, knowing turing and toll blending of seed treatments as wellthat enduring value is created to last well into the as lab services, we acknowledge and embrace thefuture.FEBRUARY 2022SEEDWORLD.COM /17'