b'CONTENTS / FEBRUARY 2020Features,continued Columns30 Year of the Iris 16 Seed Innovation and Protection AllianceIrises are among the easiest ofOpen source plant material and intellectual property.perennials to grow from bulbs, roots or rhizomes. 52 International Agriculture DevelopmentFeeding the world without damaging the environment. 32 Protecting PollinatorsManaged Pollinator Protection Plans60 Why Is It So Difficult to Communicate take labels beyond the law to create aBiotechnology?legacy of stewardship.80 Giant Views44 The Seed is the Thing How Gene Editing is Reshaping AgWageningen University and Research is exploring seeds in a changing climate.54 A Watermelon for EveryoneWatermelon is the iconic summertime food, but what are breeders doing to improve and change it?62 Q&A with Aaron ConawayAaron Conaway, president of Total30 32Seed Production, shares the values he believes define seedmanship.64 Q&A with Diane Blazek Special SectionsThe executive director of the National Garden Bureau and All-American35 INSIDERSSelections, shares about celebrating herExperts from around the seed industry and those favorite flower varieties and 100 yearswho service it share their perspectives and provide of the National Garden Bureau. recommendations on everything from seed treatments to equipment and from engineering to content marketingwith the goal of helping you make better, more informed business decisions.In Every Issue48 StrategyBringing gene editing, epigenetics and computational sciences together.64 66 Cross PollinationOn the Cover 68 Regulatory RoundupDarius Malinowski is a plant physiologist with Texas70 World StatusA&M Agrilife. Unfortunately, at the time of the shoot, the winter-hardy hibiscus were dormant. Dariusz is72 Industry Newspictured with some tropical hibiscus that his breeding program is working on. 78 Since 1915Photo: Jennifer Gracin Photography2/ SEEDWORLD.COMFEBRUARY 2020'