b'January 2025ContentsFEATURES WE HAVE TO ACT NOW TO ESTABLISH A FUNDING 04 Can Wheat Meet the Future? MODEL AND CREATE AN ENVIRONMENT THAT 06Innovation Bloom 12CSGA Opens Up its MembershipATTRACTS INVESTMENT AND INNOVATION.to the Wider Seed Community Robert Graf / 0414 We Need to Act Now toSafeguard Plant Breeding26We Need More Than JustCheckoff Dollars to Bring New Seed to FarmersPERSPECTIVES10CSGA30 Cover Crop Corner32Seeds Canada40Giant ViewsDEPARTMENTS34Retail Strategy38The HeadlinesSPECIAL SECTIONS18 INSIDERS20 Recognizing the Best of the BestON THE COVER: Antoine Bernet serves as country division head for Bayer Crop Science Canada. He gave us an inside peek at the playbook for the companys canola business in Western Canada. See page 6.JANUARY 2025 SEEDWORLD.COM/CANADA 1'