2 SEEDWORLD.COM/CANADA SEPTEMBER 2026 September 2026 - Vol. 31, No.34 The magazine of the Canadian seed industry SEEDWORLDCAN @SEEDWORLDCAN SEED WORLD CANADA We acknowledge the [financial] support of the Government of Canada. PUBLISHED BY Seed World Group 200-449 Main St., Box 478, Oakbank, MB R0E 1J0 Phone: (204) 453-1965, Fax: (204) 475-5247 email: info@seedworldgroup.com seedworld.com/canada PUBLISHER Shawn Brook, sbrook@seedworldgroup.com EXECUTIVE VICE PRESIDENT, OPERATIONS Madeleine Baerg, mbaerg@seedworldgroup.com MANAGING EDITOR Michelle Clarke, mclarke@seedworldgroup.com SENIOR EDITOR Marc Zienkiewicz, mzienkiewicz@seedworldgroup.com ASSOCIATE EDITORS Marcel Bruins, mbruins@seedworldgroup.com Dawn Ius, dius@seedworldgroup.com ADVERTISING/SALES Craig Armstrong, carmstrong@seedworldgroup.com Aiden Brook, abrook@seedworldgroup.com Dean French, dfrench@seedworldgroup.com Roxanne Murray, rmurray@seedworldgroup.com DIGITAL Ruskin Johnson, rjohnson@seedworldgroup.com Christian Leader, cleader@seedworldgroup.com Charlene McIvor, cmcivor@seedworldgroup.com CREATIVE Kyle Dratowany, kdratowany@seedworldgroup.com Lesley Nakonechny, lnakonechny@seedworldgroup.com Rusafa Ruhiny, rruhiny@seedworldgroup.com CIRCULATION Dean French, dfrench@seedworldgroup.com SUBSCRIPTIONS Canada $47.25/year including GST Foreign $95/year Seed World Canada™ makes no expressed or implied warranties of merchantability or fitness for a particular purpose or otherwise, concerning the use of any product and assumes no liability for any injury or damage, direct or consequential, incurred from the use of such products or services therein. Federal, Provincial and Municipal laws and regulations supersede the information contained herein. Publications Mail Agreement No. 40030841. Return undeliverable Canadian addresses to: Seed World Group 200-449 Main St., Box 478, Oakbank, MB R0E 1J0 PRINTED IN CANADA Please recycle where facilities exist. No part of this magazine may be reproduced without the written permission of the publisher. COLUMNS 09 24 37 CSGA Trust, change and the future of certification. Seeds Canada Breeding needs a clear goal line. Cover Crop Corner How to measure what yield cannot. ON THE COVER Shannon Bieman steps into the Canadian Seed Growers’ Association presi dency at a pivotal moment for seed certification. As new technologies emerge, expectations shift and the sector prepares for its next chapter, Bieman is focused on the people and priorities that will shape what comes next — and how seed cer tification can evolve along with them. Photo: Ema Suvajac/ emasuvajac.com September 2026 • Contents IN EVERY ISSUE 32 34 38 40 People-Powered Leadership Retail Strategy The Headlines Giant Views SPECIAL SECTIONS 13 INSIDERS Problems tackling an issue in your business? Can’t seem to find a creative solution? Our INSIDERS are here to provide advice, tackling topics from business growth to processing solutions.
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