b'For example, if theres a new product engage people in personal storytelling about how these productsCANADAS GENE EDITING CONUNDRUMcame to be. For some technology, it could be 100 years in the making. The clock is ticking in Canada. At the end of May, the comment period regarding Canadas Not everyone will want to set up nearly 14,000Novel Food Regulations will be over and a decision that could make or break the future of dominos or live in a bubble like Baute did to talk aboutplant breeding will be rendered.climate change, but theres opportunities to find a fun way to talk about science all the same. Perhaps itThis decision will directly impact how gene editing, through technologies such as CRISPR/Cas9, makes more sense to tell someone about a personalis used and identified to consumers. The question? Should there be additional regulations for connection to agriculture and science. Find the storycrops created by gene editing like the regulations applied to GMO crops?and tell it.I once baked a cake in 418 steps to explain genet- Cas9 [based gene editing] is a great example of something thats happened naturally ics, Baute says. Sometimes it helps to have a little funfor billions of years and now were applying a process to our benefit, says Kurtis Baute, a when explaining complex topics. Canadian native who advocates for science literacy and improving the climate on various Check out the information on page XX to learnchannels. Its important to communicate the benefit. This technique will be more precise, and more about each of major social media platforms.well know exactly what were breeding for, compared to older breeding techniques.Protect Science for Tomorrow CRISPR/Cas9 and other gene editing technologies could revolutionize the breeding industryIt has never been more critical than today to advocateif given the latitude to be used. The precision associated with the technique results in better for science literacy with the young and old. Whileproducts, faster production and the ability to cater breeding to the needs of todays farmer social media, television and other platforms represent opportunity to talk about science, it also dispels aand consumer.tremendous amount of misinformation.We need to be champions and advocates across the biological, the digital and the agronomic space toWHERE amplify the accurate messages, Fraley says. BecauseON THEFor more information about #ScienceLiteracy and explaining difficult concepts to consumers, its just 1% of the population in agriculture reaching outWEB visit SeedWorld.com/scienceliteracyto the 99%.SWDisruptive BIG-BAGS for long term seed conservationThere is a growing need for safe and sustainable storage of seeds. We have developed a specific conservation process & system based on CO2-rich atmosphere. Our patented Nox BIG-BAGS allows you to : Secure your seeds without using chemical treatments or cold storage.Protect seed quality over time (cold tests indicates stabilized germination rate).Easily integrate our packaging process into any industrial line.Our new semi-automatic BIG-BAG packaging lineAlready overintegrates into any industrial line and allows you to3500 tons of seedsrapildy deploy and maintain natural protection for allsafely storedyour seeds. in Nox BIG-BAGS.For more information contact us at: nox@noxstorage.com I+33 6 44 67 39 25I www.noxstorage.comWant to discuss your project? Scan this code with your phone to book a meeting with one of our representatives.62/ SEEDWORLD.COMJUNE 2021'